The idea of Asseco FMCG Sales Platform
Consumer goods manufacturers are constantly looking for innovative concepts to help them increase their Retail Execution performance and make them more profitable. Many sales managers often ask themselves questions like: How to grow my sales? Which game changers can really influence my business? How to reduce my costs-to-serve? How to make the picture of success tangible?
The answer is very simple! FMCG leaders need to use the right tools enabling them to build the most optimal routes to markets and digitalise their business partnerships! Thus they need to build a House of Sales:
- Basement: Sales Force Automation Fundamentals. The fundamental SFA system helps to make your sales force more efficient and effective in their daily routines. It provides productivity tools for routing, calendar management, surveys, promotions, orders, etc. This has become the industry standard over the last 25 years. So far so good. But is there more value to be untapped?
- 1st floor: SFA 2.0. Provide your company with ground breaking game changing tools such as Perfect Store, Retail Activity Optimisation, Motivation or Coaching. Those game changers will help to manage the ‘moment of truth’ when your shoppers and consumers are at the POS. They will also enable you to make sure that the right products are at the right place, at the right time and in the right quantity!
- Roof: Data Integration Solution (DIS). All the decisions your sales representatives make at the POS should be based on current commercial data and up-to-date reports from your business partners. Therefore you need to support your sales force with detailed information and comprehensive analytical functionalities right at their fingertips.