Link Perfect Store to Motivation and win at the shelf!
Perfect Store is nowadays one of the most efficient sell-more enablers in the FMCG industry. It helps to increase sales by 5 to 20 % at short notice. Therefore, it is worth making best use of Perfect Store. This can be done whilst adding motivation elements into your Perfect Store strategy:
- Set clear Perfect Store targets. Display those at the very beginning of the day. Enable your mobile staff to track their achievements in real-time, on their mobile devices, call by call.
- Link your sales force’s actions to a compelling compensation scheme. Provide them with full information about their bonus model. Calculate your sales representatives’ bonuses based on the Perfect Store targets achieved in real-time. Show the bonus points earned per visit, daily or monthly. This will motivate your employees to accomplish their KPIs in the most effective way for their own benefit.
- Add compelling gamification elements into your sales force’s daily work. Organize exciting competitions for your sales representatives. Use animated visuals to illustrate their efforts and results, based on their actual Perfect Store targets. It will keep your mobile staff constantly engaged and ready to improve their Perfect Store results call by call.