Gamification in FMCG. Why? How?
Gamification allows FMCG companies to create internal competitions and compile leaderboards. Sharing execution leaderboards or information on the team’s results with all users can be an exciting, competitive element allowing you to stimulate competition, but as well cooperation and teamwork among your sales representatives.
How to do it?
- Make compelling competitions an integral part of your Retail Execution strategy.
- Design a competition for your sales representatives based on their actual targets. Put it in action within your Retail Execution software.
- Use an animated visual to illustrate the efforts and successes of your sales staff. Such gamification will make your employees motivated to outdo their teammates every day.
- Make your mobile staff constantly aware of their results. Share execution leaderboards with all users on their mobile devices. This will keep them constantly engaged and ready to improve their results and work harder to win.
The idea behind Gamification
Gamification is a well-known way to motivate your sales staff. It helps them to achieve their goals and to encourage them to invest the maximum effort in their duties. However, you need to do it wisely. It has to be integrated into their daily work. It has to be nicely visualized. It has to provoke some fun. In Asseco we believe in this. Therefore we have added Motivation to our SFA 2.0 platform Mobile Touch. Come and join the party to get to the next level!