New SFA 2.0 technologies help consumer goods companies to embrace Perfect Store capabilities. Combining them, they add up together to allow the sales force to win every day battles at store level.
- Perfect Store enables consumer goods companies to provide the Point of Sales with a great offer and attractive merchandise. It influences purchasing decisions of shoppers made on the fly at the store shelves. When following Perfect Store standards FMCG manufacturers can increase sales from 5-20%.
- Retail Activity Optimisation (RAO) includes a set of technologies that identify the stores that need a visit, prioritize the opportunity relative to others, task the right field sales person with making the right visit, articulate what needs to be done in that store and provide the optimal routing to turn the list of visits into the right order.
- Smart Presentation is a complementary new way of presenting Perfect Store in front of the customer. It makes it easy to present the selling story, based on customer data injections, creating a business case for the customer and motivate him to buy into the Perfect Store proposition easier.