Learn from Bain, Wrigley and Asseco how to sell more and be more profitable by:
- injecting data streams from retailers, distributors, wholesalers, Nielsen, IRI, crowd sourcing platforms, etc. into your field operations
- scheduling customer visits based on activity impact
- adapting existing routes dynamically to activity priorities
- mitigating issues in real-time at the POS
Bain & Company: What is the strategic impact of RAO?
Bain & Company is one of the world's leading management consulting firms, advising companies on how to support business processes in the consumer goods industry. Bain has been working with many FMCG global leaders across multiple countries and markets. Bain is a thought leader in the area of Perfect Store and RAO.
Wrigley: Why did an FMCG leader adopt RAO?
Wrigley is a leading worldwide FMCG manufacturer offering a wide range of confectionary, including gum, mints, hard and chewy candies, and lollipops. Wrigley owns several world-famous brands, such as Extra®, Orbit®, Doublemint® and 5™ chewing gums. Wrigley will share why they decided to adopt RAO at this stage.
Asseco: How to make RAO work?
Asseco is a global provider of mobile SFA sales solutions for the FMCG industry. Mobile Touch Retail Activity Optimisation by Asseco is the first RAO system developed beyond prototype stage.
The RAO Web Conference is scheduled on March 15th at:
10.00 – 11.00 am GMT / 11.00 – 12.00 am CET / 05.00 pm – 06.00 pm SGT.