These days, our competitive market requires CPG leaders to perform quicker and more efficiently than their competition. Our customers face a significant shift in the consumer behaviour where customer loyalty is no longer the key factor in business development. Nowadays, consumers take on-the-spot decisions about their purchases, therefore focusing on retail execution means being able to give more attention to in-store standards such as product presence, shelf share compliance, optimal product location and coherent planograms. Sales developers are nowadays responsible for setting and maintaining those standards at a single store level, which generates a tremendous volume of information to be processed on every visit.
Piotr Masłowski, Vice-President of the Board