Our position in the point of view of leading analysts

Our position in the point of view of leading analysts

The analysts' point of view can be a valuable source of information for leading consumer goods manufacturers. Especially for those who plan an implementation of innovative solutions for managing mobile sales force or developing of their retail execution strategy. Recently we have been rated by Gartner and POI. Learn more about our rankings!

Gartner’s “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry

Andreas-Enders

We are very proud that Gartner included us again in its report. It confirms our ability to create ground breaking and very innovative solutions. This is our DNA. And it is great to see that Gartner is in favor of this attitude.

Dr. Andreas Enders VP international Sales and Implementations

Gartner, the world's leading research and advisory company, has rated us again in the latest report “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” (2016).

The report presents 19 established or emerging vendors, either global or multiregional. It is a reliable source of information for the consumer goods companies seeking innovative SFA solutions to improve sales excellence at the Point of Sales.

Read the entire report.

 (*) Source: Gartner's Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” (07.06.2016).

(**) Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Gartner’s “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry

POI Retail Execution Vendor Panorama 2016

Łukasz Potrzyszcz

We appreciate POI’s positive opinion about our company and our mobile solutions for FMCG. Our highest rankings in both the vendor and the product assessments confirm that we are on the right path to create world-class SFA solutions and that our business model and development plans are effective. POI sees our company as a strong player with global potential.

Łukasz Potrzyszcz Director International Implementation Department

POI Retail Execution Vendor Panorama 2016

The Promotion Optimization Institute included our company in its current report “POI Retail Execution Vendor Panorama 2016”. Our Retail Execution solutions achieved Best-in-class distinctions and were highly ranked in by POI.

The inaugural POI Vendor Panorama is a first-of-its-kind analysis. It helps POI members to improve their in-store execution through the use of enabling technology. In the document POI evaluates the market and 21 retail execution solutions for consumer goods industry.

The POI Vendor Panorama evaluates the vendors in terms of Company Viability, Geographic Strategy, Market Responsiveness and Track Record, Deployment Capabilities, Market Understanding, Vertical/Industry Strategy, Partner Leverage and Company Vision.

The retail execution solutions were assessed taking into account Product Aptness and Flexibility, Delivery Flexibility, Solution Completeness, User Experience, Analytical Capabilities, Product Vision and Configurability.

Read the entire report.

(*) Source: “POI Retail Execution Vendor Panorama 2016”, issued by the Promotion Optimization Institute, LLC

POI Best-in-Class distinctions for Mobile Touch Retail Activity Optimisation and Coaching!

 

Rafał Białota

We are very proud POI gave its Best-in-class distinction to our Retail Activity Optimisation and Coaching tools. More to it POI describes us a vendor with deep expertise and functionality across all aspects of retail execution and monitoring.

Rafał Białota Mobile Touch Product Manager

 

POI recognized our company as a “POI Best-in-Class Recipient” in its recent report. It stressed our innovations like Retail Activity Optimisation (RAO) and Coaching. Both achieved Best-in-class distinctions.

According to POI, our Mobile Touch Retail Activity Optimisation solution opens a new frontier. It enables FMCG manufacturers to use POS data to drive where to go, in what sequence and what to do to achieve improved sales results. The report emphasized that Asseco provides the first RAO solution that POI has seen move beyond prototype capabilities. The second POI Best-in-Class was Mobile Touch Coaching, which was described as providing formalized feedback loops to address the human element in improving sales execution.

The Promotion Optimization Institute highlighted the Best-in-Class distinctions in its report to draw attention to how critical the awarded capabilities are for consumer goods manufacturers.

Read the entire report.

(*) Source: “POI Retail Execution Vendor Panorama 2016”, issued by the Promotion Optimization Institute, LLC

POI Best-in-Class distinctions for Mobile Touch Retail Activity Optimisation and Coaching!
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