We appreciate POI’s reconfirmed positive opinion about our company and our mobile solutions for FMCG. Our impressive rankings in both the vendor and the product assessments confirm that we are on the right path to create world-class SFA solutions and that our business model and development plans are effective. POI sees our company as a continued innovator in “sell more” capabilities and ultimately a global leader.
Dr. Andreas Enders VP international Sales and Implementations
The Promotion Optimization Institute included our company in its recent “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”. We have received very high rankings in both the company and the product assessments. More than that, we have been recognized as the “POI Best-in-Class Recipient” numerous times for our innovative SFA 2.0 solutions for FMCG.
The Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017 assesses 20 vendors of Retail Execution technology for the consumer goods industry worldwide. It evaluates them in terms of Company Viability, Geographic Strategy, Market Responsiveness and Track Record, Deployment Capabilities, Market Understanding, Vertical/Industry Strategy, Partner Leverage and Company Vision. Whilst analyzing Retail Execution solutions, POI took into account factors like Product Aptness and Flexibility, Delivery Flexibility, Solution Completeness, “Sell More” Capabilities, User Experience, Analytical Capabilities, Product Vision and Configurability.
The report is an important source of information for the FMCG companies looking for technology which best fits their Retail Execution requirements.
(*) Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”, issued by the Promotion Optimization Institute, LLC.