Impulse

The consumer goods industry is ever-changing, and consumers continue to be more demanding. However, we in Asseco know how to support FMCG companies to face those market challenges and make them win at the store shelf, every day. We offer our customers extremely powerful “sell-more” Retail Execution capabilities, enabling them to push the boundaries, execute better at the POS, reach more customers and increase sales and profitability. Our monthly FMCG Sales Solutions - Asseco Impulse is an inspiration for the companies interested in growing their business in a very smart way.


Do you constantly ensure personal growth of your field sales force?

Embed Coaching into your retail execution technology. It will help you to execute your coaching program for the field sales teams. Constantly develop your sales representatives’ product knowledge, sales performance and personal competencies - step by step, considering their individual maturity, strengths and weaknesses.

Mobile Coaching will enable you to:

 

  • Train your mobile staff towards an expected level, as well as track the results and suggest improvements.
  • Grow your sales force’s knowledge and required skills quickly and in a structured way.
  • Implement new sales strategies and introduce new offers in a very professional way.

Read more about Mobile Touch Coaching by Asseco for global FMCG leaders!

Do you constantly ensure personal growth of your field sales force?
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Future of Sales in FMCG

Today’s market conditions, as well as data collection pose increasing challenges for the consumer goods industry. Not only is data collection incredibly time consuming but also little efficient, as spotlight is limited only to a fraction of stores and, due to its periodic character, to accidental facts. Furthermore, the data collected may not be translated into actionable insights, for instance because of resource bottlenecks. All of this makes answering key questions of consumer communication, segmentation, and predictive advisory extremely difficult.

Future of Sales in FMCG

Meet the main concepts of the future vision of sales in FMCG:

 

  • Re-defining Sales Force Automation as a central process hub, which leverages next to field sales teams also store managers, the consumer crowd and 3rd party providers as key participants generating data constantly.
  • Leveraging the broader scope of data based on Machine Learning, Artificial Intelligence, and Deep Learning to generate actionable insights.
  • Turn insights into tasks for field sales teams allowing them to efficiently influence the point of sales.

 

Read more about our mobile Retail Execution by Asseco solution for global FMCG leaders!


Will adding Machine Learning to your Perfect Store help you to sell better and sell more?

Perfect Store helps consumer goods manufacturers to improve in-store performance significantly. One can realize at least 5-25% sales increase at the POS when equipping field sales force with a mobile Perfect Store solution. Adding Machine Learning will allow you to drive your in-store excellence even more.

Combining Perfect Store with Machine Learning will help you to:

 

  • easily turn data from Perfect Store audits into insights,
  • feed your sales people with immediate task recommendations,
  • concentrate only on activities that are likely to yield better Perfect Store results providing more sales.

Read more about our Mobile Touch Perfect Store by Asseco solution for global FMCG leaders!

Will adding Machine Learning to your Perfect Store help you to sell better and sell more?
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Will Artificial Intelligence influence your Retail Execution strategy?

The simple answer is yes! It is very likely that AI technologies will be included into your mobile retail execution solution to help you sell better and sell more at the point of sales. The most obvious application is Image Recognition. What does an Image Recognition capability offer? In a nutshell it allows your sales representatives to reduce manual auditing and gather more data easily.

Will Artificial Intelligence influence your Retail Execution strategy?

Image Recognition will empower your sales force to:

 

  • gain quick and actionable insights into the in-store shelf situation,
  • automate the auditing process,
  • objectify KPI values.

Read more about our mobile Retail Execution software by Asseco for global FMCG leaders!


A global/regional Sales Force Automation strategy will help you sell better and sell more!

One global or a limited number of regional Sales Force Automation strategies are key factors helping consumer goods companies in creating substantial business value within their organization. This is particularly true for achieving exceptional sales performance at both global/regional and local level. This is also an opportunity to optimise costs and govern your business more effectively.

One global/a limited number of regional Sales Force Automation strategies enables you to:

 

  • unify key business processes, actions and measures at a global level,
  • easily exchange best-practice knowledge, experience and functionalities across the markets you operate in,
  • quickly implement proven processes from one market into another,
  • better serve your customers and influence the shoppers, regardless of where they are located,
  • improve KPIs and sales results significantly – country by country, region by region and globally.

Read more about our Sales Force Automation solutions for global FMCG leaders!

A global/regional Sales Force Automation strategy will help you sell better and sell more!
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Next Generation Perfect Store: new technology is impending and in full swing!

Perfect Store has already changed the consumer goods industry and it still does not stop. Expect more sophisticated technology shortly. Perfect Store 3.0 will influence the FMCG world and change the game soon. Get ready for new challenges.

Next Generation Perfect Store: new technology is impending and in full swing!

Influence the in-store excellence more than ever before:

  • Perfect Store 1.0 helps to create and maintain the best sales conditions in retail outlets with the use of a set of KPIs.
  • Perfect Store 2.0 unlocks the Perfect Store benefits faster leveraging the Perfect Store eco-system created by RAO, Motivation, Coaching or Smart Presentation.
  • Perfect Store 3.0 will allow you to go beyond the current technology! What does this mean? You can expect Image Recognition and Machine Learning automating the audits, turn audit data into insights and generate tasks much more effectively – no matter whether they are executed by your sales people, agencies, the crowd or even the shop owners.

Read more about our Perfect Store solution for the FMCG industry! Learn more about our Retail Execution offering for the FMCG industry!

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How to bring your selling stories in front of your retailers?


Do you want to sell better and sell more? If so, you need to put your selling stories into the hands of your field sales teams. It should be done within the Retail Execution technology used by your mobile sales force. You must leverage a solution allowing you to combine the attractive layout of your sales folders with the respective customer call.

Read more about such a Smart Presentation solution for the FMCG industry! Learn more about such a Retail Execution offering for Consumer Goods companies!

How to bring your selling stories in front of your retailers?
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Are you dreaming of sales actions adapted dynamically to current priorities?

Do you want to invest the efforts of your field teams only into those Points of Sales with the highest expected return on investment? Do you want to support your mobile staff to make well informed sales decisions at the store?

Are you dreaming of sales actions adapted dynamically to current priorities?

Retail Activity Optimisation is the proper reply to those questions:

 

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Use the power of Motivation to unlock the value of Perfect Store!

Perfect Store is one of the most powerful “sell-more” concepts in the consumer goods industry. It allows you to improve sales by 5 to 20 % or even more at short notice. However, one key learning from 50+ Perfect Store projects is that you need to motivate the field team to embark on the Perfect Store journey.

Link Perfect Store with Motivation to sell more

Perfect Store allows FMCG companies to create and maintain the best sales conditions at the POS no matter whether you rely on your own, 3rd party or your distributor’s merchandisers. However, without proper Motivation the field forces may not be keen on focusing on Perfect Store. Thus, you need to reshape the targets and compensation schemes to let them benefit from Perfect Store accomplishments. In other words, Motivation helps you to unlock the Perfect Store value.

Read more about our Perfect Store solution for the FMCG industry! Learn more about the Motivation capabilities by Asseco!

Use the power of Motivation to unlock the value of Perfect Store!
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Digital transformation becomes mandatory to sell more in FMCG!

In-store execution is an important factor influencing sales growth in the consumer goods industry. Innovative Retail Execution technologies can effectively support you in winning at the shelf. However, we see another huge opportunity for FMCG manufacturers to sell more. It is the digital transformation which stands just around the corner.

Digital transformation becomes mandatory to sell more in FMCG!

What does digitalisation really mean in FMCG sales?

It is the ability to provide your customers with real-time and 24/7 access to key aspects of your business. It complements your sales force’s face to-face in-store visits with online self-services for the stores, even those not covered by your sales force. In other words, it allows you to move some of your Retail Execution processes into the digital world as well and consequently maintain relationships with a greater number of retailers than ever before. Don’t get left behind, prepare for your digital change!

Read more about our Going Digital Omnichannel concept for the FMCG industry!

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If you want to take advantage of the benefits offered by the Mobile Touch SFA 2.0 platform, please submit your contact details and we'll get back to you as soon as possible.

The personal data provided via the contact form will be processed by Asseco Business Solutions SA, based in Lublin (postcode: 20-607), at ul. K. Wallenroda 4c, on a short-term basis only and only in relation to the response to a submitted query. Providing data is voluntary but necessary to receive a response.

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