Did you ever consider supporting your field sales representatives in the decision-making process when planning where to go and what to do? If not, you are fully dependent on their individual skills and experience. However, if you want to influence their behaviour based on activity impact, you need to guide them with some insights-based intelligence.
Retail Activity Optimisation is the intelligent sales advisor which provides your sales force with relevant suggestions:
- Which customers should be visited and why?
RAO takes multiple data sources into account. It generates insights helping to determine those stores which need attention right now. It leverages priority triggers like “drop in sell-out”, “out of stock”, “potential for selling more”, “Perfect Store score decline”, “consumer promotion”, etc.
- How to plan the best and most efficient route to the stores?
RAO enables to create an optimal route to the stores dynamically. It suggests a list of retail outlets to be visited in a sequence reducing the cost of travel such as fuel and related travel expenses.
- What actions your mobile staff should take on-site?
RAO recommends a list of “to-dos” and presents the sequence of their execution. This helps your sales representatives to achieve the highest sales during a visit and improve the in-store situation growing future income.
Read more about Mobile Touch Retail Activity Optimisation by Asseco for global FMCG leaders!