Technology enablers such as Artificial Intelligence, Image Recognition, Augmented Reality and Smart Presentation can determine your ongoing success at the POS. When putting them into the hands of your sales representatives, you can improve planning, support decision-making, introduce intelligent in-store execution, as well as enhance data collection, auditing and presenting.
What is in it for you?
- Artificial Intelligence: Easily analyse Big Data and quickly capture Insights around your retail execution reality – gain valuable knowledge on your sales, customers and the market.
- Image Recognition: Collect more data coming from picture taking and as a result perform the shelf auditing process in an easier, faster and more accurate way.
- Augmented Reality: Use a store space to introduce a virtual in-store experience successfully and demonstrate your propositions based on “real-life” visualization.
- Smart Presentation: Present insightful selling stories in a very attractive, easy to understand and more persuasive way in the front of the customer.
We constantly develop our retail execution solutions in order to make them even more supportive and innovative. Recently, we have incorporated multiple new technology enablers into our offer to allow our FMCG customers better understanding and to more effectively influence their customers. It is all about capabilities to identify patterns hidden in the data, to get the best quality in-store data quicker and finally use interactive and attractive presentations
Dr. Andreas Enders, VP International Sales and Implementations
Learn more about the retail execution technology enablers by Asseco.