The system's aim is to improve the sales and reporting process handled by the sales representatives operating in both the traditional channel, modern channel and the so-called gallon service (i.e. system of supply of 19-litre bottles of water directly to customers). Parallel to the implementation, a new platform was developed to handle the transfer of orders collected by the field workforce directly to the computer systems of distribution companies. One of the key benefits of the solution is providing the managerial staff with real-time access to the current data on the performance of their mobile workforce.
The system was deployed on palmtops and PDA devices. The implementation was conducted in the full outsourcing model (SaaS - Software as a Service).
Ustronianka Sp. z o.o. is a Polish supplier of mineral water and beverages. The company offers a broad range of products, also very innovative (e.g. the first functional water with iodine: Ustronianka). The stable growth of Ustronianka is achieved through efficient management and a modern sales and storage model. The company owns three production plants and five distribution centres for the gallon service.
Our project for Ustronianka is another, fully-fledged implementation of Asseco Mobile Preselling on the Polish FMCG market. Over the last few years, we have successfully implemented our mobile system for the leaders of the domestic FMCG industry. Every day at Ustronianka, over 120 users operate our mobile system. Thanks to the involvement of the client's implementation team, we managed to launch and roll the system out in record time of less than a month.
Dariusz Czechowski Project Manager responsible for the implementation of Asseco Mobile Preselling at Ustronianka
I am convinced that the acquisition of Asseco EBI Mobile by Ustronianka will fully optimize the data flow between the main office and mobile, country wide sales force, while the possibility of multi-dimensional analysis of sales data and the level of customer service will stimulate a steady business growth.
Marek Ryrych chief analyst, Ustronianka