Global expansion of Asseco Retail Execution technologies

Global expansion of Asseco Retail Execution technologies

The Retail Execution technology by Asseco has been expanding all over the world during the last twelve months. Today we are pleased to announce that we have enabled our consumer goods customers to push the boundaries and implement innovative and effective sales strategies in many corners of the globe. All in all, it had an impact on their ongoing ability to increase sales and profitability and made their mobile sales force win at the POS.

Last year we have expanded our activities and deployed our solutions across Western Europe, Eastern Europe, the Middle East and the Asia-Pacific region. Our growth is indisputable, and today we are proud of supporting more than 35,000 consumer goods sales representatives globally in more than 50 markets. Additionally, we are the global leader in the most promising and hottest Retail Execution topic – Perfect Store. The concept has gained a huge popularity for its capability to increase sales at short notice. Up to now, we have completed over 50 successful implementations of the Perfect Store solution in the FMCG industry.

What makes us an innovator in global Retail Execution?

  1. Sell–more innovations - we help FMCG companies to jump out of the box with their Retail Execution technology to execute better at the POS. We offer a set of innovative solutions like Perfect Store, Retail Activity Optimisation, Motivation, Coaching and Smart Presentation. Thanks to these innovations, the sales representatives of our customers are able to better select the stores with the biggest sales potential and reach them with the right products at the right time, better present the offers and take special care of the proper standards in the stores. Finally, we empower the sales force of our customers to be excited about their work and be properly motivated to hit their targets, as well as be better trained to do so.
  2. Digitalisation - we also offer digitalisation of sales processes to help FMCG companies to reach more customers at the same time, with the same or even shrinking sales force resources. It includes a combination of the traditional face-to-face channel (sales representatives’ visits) and the rising self-service channel (remote online self-services for business partners & customers). Such ability allows consumer goods manufacturers to run the same sales strategy within different channels in parallel, all available within one single platform – in a nutshell, it opens an effective Omnichannel strategy.

Read more about our solutions for Retail Execution in FMCG!

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