Direct Store Delivery (DSD) can indeed be a significant tool enabling consumer goods manufacturers to improve their in-store excellence. Especially when they complement DSD with Pre-selling and Merchandising capabilities. Then their mobile drivers can not only effectively deliver goods to the customers on time, but also play a more consultative sales role at the Point of Sales and thus increase sales.
See how to make your mobile drivers extremely effective when executing visits at retail outlets:
- Provide your mobile staff with fundamental Direct Store Delivery functionality. Enable them to manage the delivery and its corrections. Support them in invoicing, cash collection, packaging settlement, amounts due settlement, survey execution, complaint handling, etc. This is a pretty good start. But it is not enough.
- Turn your mobile DSD employees into a more active sales role with Pre-selling. Make them influence demand and manage future order taking during their visits to the stores.
- Include Merchandising into your drivers’ in-store duties. Make them fully responsible for execution at the shelf by taking care of the products’ inventory, availability and visibility at the POS. Apply your picture of success by leveraging the Perfect Store concept and respective solutions. Enable your drivers to follow pre-established KPI standards and track the results in real-time. And see your sales growing!
Mobile Touch Direct Store Delivery enables you to adjust deliveries to the end-consumer’s needs. Make it a part of the whole ecosystem of sales solutions including concepts like Pre-selling, Merchandising and Perfect Store.
Dr. Andreas Enders VP International Sales and Implementations
Learn more about Mobile Touch Direct Store Delivery!