The POI Summit will gather decision-makers from leading consumer goods companies, charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty and promotions. This is especially for those who focus on constant improvement in the area of retail execution.
At the POI Summit these leaders will come together around the critical sales, marketing, and merchandising collaborative skills to create and optimise promotional plans, assortments, and pricing that drives brand/category/store sales and profits.
During the POI Summit we will answer the key questions FMCG field sales managers have: How to make my sales force sell more? How to plan sales activities more effectively? How to re-shape the mobile strategy to reach shoppers at the right place and at the right time? How to improve retail execution performance?
Join our sessions during the POI Summit on May 10th 2017
- General Session: Achieving Trading Partner Goals! During the General Session POI’s Dale Hagemeyer will interview Fabien Legeay, IT Commercial Director Europe AMEA in Bacardi. Fabien Legeay will provide information how Bacardi leverages Mobile Touch by Asseco as their global SFA solution.
- Break out Vendor Innovation Session: During this slot we will show you how to achieve Perfect Store Goals through Retail Activity Optimization (RAO) and Smart Presentation (SP).
Learn more about the POI Summit!
Learn more about our solutions for retail execution in FMCG!