Mobile Touch Gamification is the POI Best-in-Class winner for being a critical retail execution solution which encourages Sales Representatives to go the extra mile and provides them constant feedback through all manner of incentives and programs. The Promotion Optimization Institute highlighted this distinction to draw attention to how critical the gamification functionality can be for consumer goods manufacturers looking for new possibilities to sell better and to sell more.
What makes Mobile Touch Gamification a significant retail execution differentiator? The solution:
- allows you to introduce compelling sales contests for your sales force and to compile leader boards into your retail execution strategy,
- helps to foster rivalry and/or collaboration between your sales representatives,
- brings excitement and fun into your mobile staff’s everyday work,
- enables you to report the results in real-time, based on the referring target achievements,
- allows you to present extremely nice visualizations, illustrating the efforts and successes of your sales staff.
We are pleased that Mobile Touch Gamification has again been praised by POI. It is proof that our solution is an important industry game changer allowing consumer goods manufacturers to go beyond fundamental retail execution functionality. When adding gamification elements into your sales forces’ daily work, you are able to increase their engagement and make them feel more excited about carrying out their day-to-day activities.
Dr. Andreas Enders VP International Sales and Implementations
Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018”, issued by the Promotion Optimization Institute, LLC.
About the POI Vendor Panorama
The Vendor Panorama for Retail Execution and Monitoring in Consumer Goods is issued by the Promotion Optimization Institute annually. The report is an important source of information for consumer goods companies looking for technology which best fits their retail execution requirements. The author of the report - Dale Hagemeyer - leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.
The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.