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POI Best-in-Class award for Mobile Touch Retail Activity Optimisation

POI Best-in-Class award for Mobile Touch Retail Activity Optimisation

The Promotion Optimization Institute (POI) rewarded our Retail Activity Optimisation solution again for its extraordinary analytical features and sell-more capabilities. The solution achieved a “POI Best-in-class distinction” in the recent report “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017 (*)".

The latest POI report evaluates our RAO software as the first Retail Activity Optimisation solution that POI has seen move beyond prototype capabilities. According to POI, our software opens a new frontier of being able to use POS data to drive where to go, what to do, and in what sequence to derive the greatest return on investment.

POI Best-in-Class award for Mobile Touch Retail Activity Optimisation

The “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017” assesses 20 vendors of Retail Execution technology for the FMCG industry. It evaluates both the companies and the solutions. POI also highlights Best-in-Class distinctions to draw attention to how critical the awarded capabilities are for consumer goods manufacturers. The author of the report is Dale Hagemeyer, who leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.

Mobile Touch Retail Activity Optimisation is an intelligent command centre for FMCG sales force. First of all, the solution enables sales representatives to reach the right customers, at the right time and at reduced costs. Moreover, it is equipped with the ability to quickly process and analyse different kinds of sales data. This allows you to suggest who should be visited and what action should be taken on site, in response to the current situation at the POS. Therefore, Mobile Touch Retail Activity Optimisation is an extremely effective sell-more enabler for the consumer goods industry.

We offer our FMCG customers cutting-edge solutions enabling them to empower their sales force’s daily activities. We provide them with the Retail Execution technology and additional value, to make them more powerful and smarter front of the retailers. We are very proud that POI noticed and highly appreciated our Mobile Touch Retail Activity Optimisation solution.

Dr. Andreas Enders VP International Sales and Implementations

(*) Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”, issued by the Promotion Optimization Institute, LLC.

Read the entire report!

Read more about our solutions for Retail Execution in FMCG!

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