The Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017 assesses 20 vendors of Retail Execution technology for the consumer goods industry worldwide. It evaluates them in terms of Company Viability, Geographic Strategy, Market Responsiveness and Track Record, Deployment Capabilities, Market Understanding, Vertical/Industry Strategy, Partner Leverage and Company Vision. Whilst analyzing Retail Execution solutions, POI took into account factors like Product Aptness and Flexibility, Delivery Flexibility, Solution Completeness, “Sell More” Capabilities, User Experience, Analytical Capabilities, Product Vision and Configurability.
According to the POI report, regardless of the route to market, consumer goods companies and their distribution partners must be able to execute at the individual store level because if the product is not available, merchandized correctly, and promoted effectively, the consumer will be likely purchase from a competitor.
Facts about us highlighted in the POI Vendor Panorama 2017:
- Continued global innovator - the Promotion Optimization Institute sees our company as a continued innovator in “sell more” capabilities and ultimately a global leader. According to the report we are growing, innovating and expanding globally.
- Best-in-Class solutions for the FMCG industry – our SFA 2.0 solutions, like Retail Activity Optimisation, Coaching and Gamification received exclusive POI Best-in-Class awards for their exceptional features. The report evaluates our RAO solution as the first retail activity optimization solution that POI has seen move beyond prototype capabilities. Our sales platform was also praised for excellent functionality for helping managers coach their subordinates as well as exceptional gamification for all sorts of incentives.
- Above average functionality - POI also praised our solutions for Retail Execution for their above average user experience, excellent mobile analytics and dashboards, as well as high configurability.
- Sell-more ability - POI recommends our software for those manufacturers who seek the tools to sell more and enable a great user experience, no matter what go-to-market model they prefer (on-trade, off-trade, pharma OTC, or HoReCa).
About the author and POI
Dale Hagemeyer is the author of the “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”. He leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.
The Promotion Optimization Institute (POI) brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.