Mobile Touch Retail Activity Optimisation opens, according to POI, a “new frontier of being able to use POS data to drive where to go, what to do, and in what sequence to derive the greatest return from resources”. Thus, our solution is an intelligent retail execution command centre enabling the mobile sales force to:
- Better identify sales opportunities – Mobile Touch Retail Activity Optimisation allows you to dedicate your sales force’s efforts to the stores with the highest expected return on investment. It suggests to your mobile staff to visit the customers who need immediate actions due to the highest activity impact.
- React dynamically – Mobile Touch Retail Activity Optimisation optimises your sales force’s route in real-time. It embeds the ad hoc priorities into an already planned route dynamically.
- Use smarter sales tactics – Mobile Touch Retail Activity Optimisation enables sales representatives to act accordingly to achieve the best outcome. It prompts mobile staff to what specific actions they need to take in each store to benefit most from their visits.
- Untap Perfect Store benefits faster - Mobile Touch Retail Activity Optimisation helps you to unlock the Perfect Store benefits quicker and more efficiently. It directs you to the Points of Sales where the Perfect Store KPIs need to be improved at that specific moment.
Mobile Touch Retail Activity Optimisation offers an extremely effective sell-more capability for consumer goods manufacturers who seek for a new way to improve their retail execution processes. We are proud that we are considered by POI as a leader in offering Retail Activity Optimisation for the FMCG industry.
Dr. Andreas Enders VP International Sales and Implementations
About the POI Best-in-Class distinctions
The Promotion Optimization Institute highlights the “Best-in-Class Distinctions” annually to draw attention to how critical these capabilities are both to CG manufacturers and solution providers. These solutions are distinguished for being significant differentiators, helping the FMCG industry to create a competitive advantage in retail execution. POI publishes them in the “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods”. The report is an important source of information for consumer goods companies looking for technology which best fits their Retail Execution requirements. The author of the report - Dale Hagemeyer - leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.