The recent edition of the POI report is confirmation that the consumer goods industry is constantly looking for possibilities to improve their Retail Execution performance. Every year new technologies arise and new opportunities appear. The Promotion Optimization Institute analyses them to help FMCG manufacturers to re-shape their sales strategies and acquire sell-more competencies more easily.
Asseco’s Retail Execution technology is praised by POI in its recent Vendor Panorama as follow:
- A global player and continued innovator - according to the Promotion Optimization Institute our company is well on its way becoming a global player offering mobile Retail Execution technology for the consumer goods industry worldwide. The report confirms our excellent vision, exceptional focus on innovation and strong product roadmap enabling sales effectiveness and efficiency in all classes of trade and in all geographies. POI sees us as a leading “sell-more” capability provider.
- Numerous “Best-in-class” distinctions for our Retail Execution offering– our solutions have been highlighted by numerous POI “Best-in-class” distinctions for being unique and critical to sell better and sell more in the consumer goods industry. The Promotion Optimization Institute awarded our mobile UX (User Interface), gamification, retail activity optimisation, and coaching.
About the POI Vendor Panorama 2018
The “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018” analyses the global Retail Execution marketplace and evaluates the most significant providers of mobile technology, helping consumer goods manufacturers to be more effective in sales. The report considers factors like: company viability, geographic strategy, market responsiveness and track record, deployment capabilities, market understanding, vertical/industry strategy, partner leverage, and company vision. In terms of the products assessment it evaluates the solutions considering the following: product aptness and flexibility, delivery flexibility, solution completeness, off-line capabilities, user experience, analytical capabilities, product vision, and configurability.
The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.
About the author
Dale Hagemeyer is the author of the “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018”. Dale leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.
(*) Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018”, issued by the Promotion Optimization Institute, LLC.