Omnichannel in FMCG:
a winning combination
to sell-more!

Bring your Sales Force Automation strategy together
with eCommerce


Omnichannel by Asseco allows you to merge face-to-face Retail
Execution with digital eCommerce. This winning combination can
help you to drive incremental sales growth, reduce costs-to-serve,
ensure more frequent contacts with customers and increase the
customer base at the same time with the same or even less sales
force resources.

Omnichannel by Asseco is a platform allowing you to support all sales processes and relationships with your customers in a comprehensive way. It enables both effective face-to-face in-store customer visits (executed by your mobile sales force) and digital communication with the stores (online self-service for customers which complements the face-to-face calling performed by your field sales representatives). All available within one single solution, designed to manage your Retail Execution processes more efficiently.

Omnichannel by Asseco: a wide range of sales options

Omnichannel by Asseco helps FMCG manufacturers to run their integrated sales strategies across multiple sales
channels at the same time. It offers rich functionality, like:

In-store sales excellence:

SFA functionality across all aspects of Sales Force Automation and Retail Execution to boost the efficiency of your sales force in their daily routines.

Sell-more capabilities:

innovative SFA 2.0 solutions designed to push the boundaries beyond SFA Fundamentals. These include: Perfect Store, RAO, Motivation, Coaching and Smart Presentation.

Digital Communication:

the ability to provide your customers with online information on category insights, innovations, products, promotions, etc.

Digital Sales Management:

digitalization of your field sales processes, enabling for example online order processing and settlement, targeted assortments, promotions or pricing.

Digital Perfect Store:

introducing a digital Picture of Success to make your retailers take care of your Perfect Store standards by themselves.

Digital Customer Loyalty Management:

the ability to motivate your customers and build long-term relationships with them (e.g. with digital Contracts & Gamification).

Omnichannel by Asseco offers you a winning combination of offline go to market strategies with online "Going Digital"

 

 

Sales Force Automation


Mobile Touch is designed to manage face-to-face customer
interactions based on the sales forces in-store activity. It
provides both fundamental SFA functionality, as
well as more advanced SFA 2.0 features like Perfect Store, Retail
Activity Optimisation, Motivation, Coaching and Smart
Presentation.

Read more

eCommerce B2B


Connector Platform enables you to engage
customers in self-service sales processes without
the involvement of your sales force. It allows you to
digitalize sales activities like Digital Communication,
Sales Transactions Management, Perfect Store, Trade
Term Management, Gamification, etc.

Read more

Omnichannel by Asseco will enable you to:


  • Increase your sales force efficiency and boost sales at the Points of Sales with innovative SFA functionality.
  • Improve sales figures further and decrease costs whilst digitalizing your sales processes.
  • Better serve your customers by combining face-to-face and self-service customer interactions.
  • Engage your retailers in sell-in and sell-out activities no matter what the sales channel.
  • Bring sell-more SFA capabilities into the digital self-service channel to increase income.
  • Expand your Perfect Store standards to more Points of Sales, while using both sales representatives and the store staff themselves to take care of the process.
  • Reach new customers and additional market segments (not covered by your sales force traditionally).
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