Sales solutions for retail execution in FMCG

Sales solutions for retail execution in FMCG

Mobile Touch SFA 2.0 offers basic features across all aspects of sales force automation and retail execution. It also promotes innovative SFA Game Changers enabling the users to sell more - these include RAO, Perfect Store, Motivation, Coaching and many others. Our mobile software can be configured to the clients’ needs as well as the requirements of the markets they operate in.

Next generation eco-system of retail execution
solutions for FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

SFA Fundamentals

Mobile Touch SFA Fundamentals offers rich functionality across all aspects of Sales Force Automation and Retail Execution. The solution contributes in achieving a significant competitive advantage and leads to increased sales. It also has a big impact on the day-to-day sales operations of the company's sales executives. Mobile Touch SFA Fundamentals allows your sales force to fully focus on their objectives, as well as assists them in communicating, planning or presenting.

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Perfect Store

Mobile Touch Perfect Store helps consumer goods manufacturers to create optimal conditions in retail stores. It ensures improved availability and visibility, as well as allows constant quality auditing at the stores, evaluation against selected KPIs and real-time verification of how closely the Points of Sales reflect your Perfect Store standards. Last but not least, Mobile Touch Perfect Store enables moving the in-store situation towards excellence.

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Mobile Touch Retail Activity Optimisation helps you reach the right customers, at the right time and at reduced costs. But there is more to it. The solution prompts the user to take the most effective action in response to the current situation in a retail store.

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Mobile Touch Motivation helps you define goals for your sales force and track their achievements. But there is more to it! The solution makes it possible to plan employee objectives and link them to compelling incentives, such as bonuses or competitions, as well as use gamification tools in order to motivate employees to hit their targets.

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Mobile Touch Coaching enables consumer goods manufacturers to constantly grow their sales representatives in areas like selling techniques, personal skills and product knowledge. What is most important, the solution allows companies to conduct regular coaching sessions during on-site store visits.

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Smart Presentation

Mobile Touch Smart Presentation introduces a new compelling presentation layer into the Mobile Touch sales platform. It has been designed to help consumer goods companies to make better use of their sales opportunities. This new approach empowers FMCG sales forces to sell better and sell more at the Point of Sales.

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Reporting & Analytics

Our advanced analytical solution Mobile Touch Reporting & Analytics provides both managers and mobile sales reps with fast and multi-level access to the current data included on the sales platform. It allows the users to make well informed business decisions on a competitive and fast-growing market.

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Direct Store Delivery

Our Direct Store Delivery solution is designed to improve logistics processes in terms of delivery execution and route settlement. It enables your drivers to perform their direct sales activities in the field.

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Retail Execution technology by Asseco
for the FMCG industry

We have been developing mobile retail execution technology for over 20 years. Focusing on the consumer goods
industry, we have been working with over 250 FMCG companies from more than 40 markets globally.
Our solutions support the most significant retail execution initiatives taken by our customers to improve
and optimise their in-store operations. More than that, we take our users' retail execution to the next level.

Sell efficiently: Retail Execution Fundamentals Consumer goods manufacturers can leverage our fundamental retail execution solutions to have a big impact on their sales force's day-to-day operations. The standard features of the Mobile Touch sales platform are designed to help them plan all the activities related to managing and closing sales. They allow them to improve their sales representatives' performance and productivity, as well as increase effectiveness in their daily routines.

Sell more: Retail Execution Enablers We also offer the FMCG industry groundbreaking innovations for retail execution excellence. These aim to increase sales and optimize cost-to-serve. As such, they have a meaningful impact on business, revenues and market shares, or even the entire sales strategies of the manufactures. With a set of such innovative solutions like Perfect Store, RAO, Motivation, Coeaching and Smart Presentation, consumer goods manufactures can build an integrated retail execution mobile platform driving their sales dramatically.

Our Mobile Touch Retail Execution sell-more solutions support the sales force in reaching the right customers at the right time, in the right order, with the right offer, as well as with the right sales tools and sales skills. They are designed and continousle improved to empower the mobile staff to mage the right decisions, execute proper in-store activities, follow the right KPIs, collect the right information, audit retail outlets in the right way, collaborate better with the customers and finally sell more.

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