Sales solutions for retail execution in FMCG

Sales solutions for retail execution in FMCG

Mobile Touch SFA 2.0 offers basic features across all aspects of Sales Force Automation and Retail Execution. It also promotes innovative SFA Game Changers enabling the users to sell more - these include RAO, Perfect Store, Motivation, Coaching, Smart Presentation and many others. Our mobile software can be configured to the clients’ needs as well as the requirements of the markets they operate in.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

SFA Fundamentals

Mobile Touch SFA Fundamentals offers the FMCG industry base functionality, enabling the initial step towards a successful Retail Execution strategy. The solution empowers your sales force to plan and execute sell-in and sell-out activities at retail level to better leverage sales opportunities. It allows your sales representatives to fully focus on their objectives, as well as assisting them in communicating, planning or presenting. Mobile Touch SFA Fundamentals also has a big impact on the day-to-day sales operations of the company's sales executives. This fundamental Retail Execution solution contributes to achieving a significant competitive advantage and results in increased sales.

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Perfect Store

Mobile Touch Perfect Store helps consumer goods manufacturers to create and maintain the best sales conditions in retail outlets to positively influence sales growth. It is a very important sell-more influencer contributing to increased sales at short notice. The solution ensures improved availability and visibility of your offer at the POSs, as well as allows constant quality auditing in the stores, evaluation against selected KPIs and real-time verification of how closely the Points of Sales reflect your Perfect Store standards. Consequently, Mobile Touch Perfect Store enables you to move the in-store situation towards excellence. The solution allows you to jump out of the box with your Retail Execution technology to execute better at the POS.

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RAO

Mobile Touch Retail Activity Optimisation is another extremely effective sell-more capability for the FMCG industry. The solution allows your sales force to better identify sales opportunities in Retail Execution and react in response to the current situation at the POS. It prompts the users to reach the right customers that are at risk of failing or those who have potential to grow - at the right time and at reduced costs. Mobile Touch Retail Activity Optimisation also suggests to your sales representatives the most effective actions in response to the current priorities in Retail Execution while executing a store visit. The solution allows consumer goods companies to invest in the stores with the highest expected return on investment, while decreasing their cost-to-serve at the same time.

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Motivation

Mobile Touch Motivation helps consumer goods manufacturers to improve the engagement of their sales force and increase their enthusiasm whilst performing their day-to-day activities. The solution consists of a set of solutions to create fine-grained targets, compensation schemes and gamification what helps you make your Retail Execution processes more effective and exciting. Mobile Touch Motivation enables to define goals for mobile sales representatives and track their achievements. It also helps to plan employee objectives and link them to compelling incentives, such as bonuses or competitions, as well as use gamification tools in order to motivate employees to hit their targets. More than that, it makes your mobile staff constantly aware of the results of their work in real-time.

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Coaching

Mobile Touch Coaching enables consumer goods manufacturers to constantly grow their sales force in areas like selling techniques, personal skills and product knowledge. The solution supports you in planning, conducting and monitoring the coaching process, as well as allows you to run regular coaching sessions during joint store visits. Mobile Touch Coaching also gives you access to the results of past sessions allowing you a more precise analysis and planning of further actions. It recommends areas which require further development for each sales representative, including recommended timelines. Therefore, it is a critical Retail Execution solution designed to grow FMCG sales representatives.

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Smart Presentation

Mobile Touch Smart Presentation introduces a new compelling presentation layer into the Mobile Touch sales platform to empower consumer goods sales representatives with strong visualization capabilities. The solution combines this layer with store level commercial data injections. It makes your retail business partners better understand the business impact of your offer as well as helping you present nicely visualized selling stories - based on relevant data and insights. All this is available within your Retail Execution technology.

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Reporting & Analytics

Our advanced analytical solution Mobile Touch Reporting & Analytics provides both consumer goods managers and mobile sales representatives with fast and multi-level access to the current data included on the Mobile Touch sales platform. The solution allows you to analyze your sales data promptly and conveniently, to give you a precise and smooth decision-making process.

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Direct Store Delivery

Mobile Touch Direct Store Delivery helps FMCG manufacturers to deliver their fast-moving goods quicker and cheaper, as well as accelerate sales in real time. The solution supports your mobile sales representatives/drivers responsible for delivery execution and shipment. In other words, it helps your mobile employees to sell and deliver your products directly to the points of sales, without the involvement of any trade partners within the distribution channel. Mobile Touch Direct Store Delivery enables you to include an additional route to market into your Retail Execution strategy.

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Retail Execution technology by Asseco
for the FMCG industry

We have been developing mobile retail execution technology for over 20 years. Focusing on the consumer goods
industry, we have been working with over 250 FMCG companies from more than 50 markets globally.
Our solutions support the most significant retail execution initiatives taken by our customers to improve
and optimise their in-store operations. More than that, we take our users' retail execution to the next level.

Sell efficiently: Retail Execution Fundamentals Consumer goods manufacturers can leverage our fundamental retail execution solutions to have a big impact on their sales force's day-to-day operations. The standard features of the Mobile Touch sales platform are designed to help them plan all the activities related to managing and closing sales. They allow them to improve their sales representatives' performance and productivity, as well as increase effectiveness in their daily routines.

Sell more: Retail Execution Enablers We also offer the FMCG industry groundbreaking innovations for retail execution excellence. These aim to increase sales and optimize cost-to-serve. As such, they have a meaningful impact on business, revenues and market shares, or even the entire sales strategies of the manufactures. With a set of such innovative solutions like Perfect Store, RAO, Motivation, Coeaching and Smart Presentation, consumer goods manufactures can build an integrated retail execution mobile platform driving their sales dramatically.

Our Mobile Touch Retail Execution sell-more solutions support the sales force in reaching the right customers at the right time, in the right order, with the right offer, as well as with the right sales tools and sales skills. They are designed and continousle improved to empower the mobile staff to mage the right decisions, execute proper in-store activities, follow the right KPIs, collect the right information, audit retail outlets in the right way, collaborate better with the customers and finally sell more.

Contact Us

If you want to take advantage of the benefits offered by the Mobile Touch SFA 2.0 platform, please submit your contact details and we'll get back to you as soon as possible.

The personal data provided via the contact form will be processed by Asseco Business Solutions SA, based in Lublin (postcode: 20-607), at ul. K. Wallenroda 4c, on a short-term basis only and only in relation to the response to a submitted query. Providing data is voluntary but necessary to receive a response.

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