Sales solutions for retail execution in FMCG


Mobile Touch Coaching enables consumer goods manufacturers to constantly grow their sales representatives in areas like selling techniques, personal skills and product knowledge. What is most important, the solution allows companies to conduct regular coaching sessions during on-site store visits.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Coaching – a management platform enabling you to constantly improve your sales force’s skills and knowledge

Mobile Touch Coaching supports an effective coaching program for your sales force. It facilitates ongoing individual training of your sales representatives to increase their skills and knowledge. The solution supports regular coaching sessions, which can even be conducted during store visits, which complements traditional training programmes. Mobile Touch Coaching allows you to plan; run and monitor the most appropriate and tailored training for your sales representatives, carry out the coaching sessions and log them in real time. It also highlights those areas which require further development for each individual including recommended timelines.



Coaching - Mobile Touch

AssecoBS - Coaching - POI

AssecoBS - Coaching  - ask1 Coaching solution helps answer questions like:


  • Do my Sales Reps implement the corporate standards at the points of sale?
  • What is the relationship between my sales team and their clients?
  • Are my field sales representatives able to convince customers to introduce new products?
  • What is my sales staff’ level of expertise?
  • How quickly can sales representative gain higher levels of expertise?
  • What is my sales representative coaching progress?

Coaching model set up

The first step in setting up the coaching process in Mobile Touch is populating the solution with specific criteria, which will determine the scope and content of the coaching sessions as well as the outcomes of the mobile staff assessments.

These criteria will typically be determined by the sales managers and usually depend on the overall sales strategy of the company (e.g. number of promotional offers presented, persuasiveness of the presentation, etc.). All of these factors can be defined in Mobile Touch in a very easy and flexible way. Over time they can be altered according to changing market conditions and/or organizational needs. Thanks to the extensive configuration capabilities of Mobile Touch you can easily manage the coaching model.


Coaching sessions planning

Using Mobile Touch Coaching the coach can easily plan the coaching sessions with the sales representatives.

The solution gives the coach access to information such as the staff records, the outcomes of previous coaching sessions, etc. The areas in need of further development are indicated.

The solution suggests which individuals will require support more urgently, identifying those who had not reached their targets and require remedial actions. With instant access to the most up-to-date information, the coach can plan specific actions in the application - phone calls, one-to-one meetings or accompanying the sales representative during customer visits. Before each session, the coach can define the subject and the scope of the conversation with the employee as well as plan a selected meeting scenario allowing for a full employee evaluation.

Coaching - Mobile Touch

After the coaching

After a the coaching session, the results can be shared with the employee via email.

After the session is completed Mobile Touch Coaching calculates how the coached individual is doing. If the result is below an expected minimum in certain areas the coach has the option to plan further interventions (e.g. follow up sessions, meetings, training, etc.). At the end of each session Mobile Touch Coaching generates a report with the employee assessment and further recommendations to be accessed by the authorized management staff.


Coaching - Mobile Touch

The solution will enable you to:

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Supports of an effective coaching programme for your sales staff.

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Help in identification of your sales representative’s’ strengths and weaknesses.

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Facilitatation of the ongoing coaching of your Sales Reps to increase their knowledge and skills.

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Effective monitoring of your coaches’ work.

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Demonstration of the individual level of expertise of your sales representatives as well their sales competencies.

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Review against monthly or quarterly targets, e.g. quantity of coaching calls performed in the current period.

Coaching inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

The personal data provided via the contact form will be processed by Asseco Business Solutions SA, based in Lublin (postcode: 20-607), at ul. K. Wallenroda 4c, on a short-term basis only and only in relation to the response to a submitted query. Providing data is voluntary but necessary to receive a response.

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