Sales solutions for retail execution in FMCG

Direct Store Delivery

Mobile Touch Direct Store Delivery supports FMCG manufacturers in managing the sales and distribution processes carried out without the involvement of any trade partners within the distribution channel. It allows consumer goods companies to sell and deliver their products directly to the points of sales. The solution shortens the process of delivering goods and accelerates the execution of sales in real-time.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Direct Store Delivery – a mobile solution designed to improve the delivery process and route settlement

Mobile Touch Direct Store Delivery is an additional route to market, which helps consumer goods manufacturers in optimizing costs, improve the quality of customer service and better controls inventories of goods requiring frequent deliveries to the points of sales. The solution enables your drivers to perform their direct sales activities in the field. It allows them to review the product quantities to be delivered to each customer, record products delivered or returned, as well as register payments collected. Our DSD solution supports mobile employees at all stages of the sales process from check-out via delivery execution to check-in.

AssecoBS - DSD - Direct Store Delivery

AssecoBS - DSD - ask Direct Store Delivery solution helps to answer questions like:


  • What items are available on my loading list?
  • Are all items in stock in line with my loading list?
  • Which points of delivery should I visit today?
  • Which items should be delivered to given clients?
  • What quantity of goods and related empties have been given out to customer?
  • Which goods have been collected from the customer as a result of return order?
  • What amounts have been collected in relation to unpaid invoices?
  • Is my stock at the end of the day in line with factors such as the loading list, executed deliveries and collected returns?
  • What is the total amount collected on the day?

DSD preparation


AssecoBS - DSD - Before_the_route


Visit preparation

Mobile Touch Direct Store Delivery facilitates the planning of the tasks to be completed during individual customer visits.

Truck loading

Mobile Touch Direct Store Delivery assists the driver in the process of picking a specific assortment of merchandise for the upcoming route.

Stock differences control

Mobile Touch Direct Store Delivery verifies whether the electronic documents downloaded on the driver’s mobile device for the route correspond to products which have physically been loaded on his truck. The process is simplified by barcode scanning.

Visit list review

Mobile Touch Direct Store Delivery provides drivers with the planned sequence of visits for their route as well as deliveries planned for each customer. The driver can reschedule the visits dynamically.

DSD execution


DSD - Closing the delivery - Mobile Touch



Mobile Touch Direct Store Delivery manages the drivers visit to a customer and the execution of the planned delivery.

Delivery correction

Mobile Touch Direct Store Delivery enables the driver to alter the quantity of goods during the visit. For each change, the driver is obliged to justify the change (e.g. products broken in transit, customer decision). It is also possible to completely reject the entire delivery or reschedule it.


Mobile Touch Direct Store Delivery issues various documents depending on the delivery details. Upon every delivery either a delivery note or an invoice is generated. The solution can also generate credit notes and fiscal receipts. All documents can be printed on-site to provide the customer instantly with all delivery settlement documents.

Cash collection

Mobile Touch Direct Store Delivery can enforce instant payment collection for each invoice issued during the visit. The solution can trigger collecting the total balance of all payments due for a particular visit while issuing multiple invoices for the customer.

Amounts due settlement

Mobile Touch Direct Store Delivery supports the driver in collecting both overdue payments and payments due for current deliveries. The solution configuration can enforce overdue payment collection prior to the delivery execution.

Survey execution

Mobile Touch Direct Store Delivery supports questionnaires which are executed by the driver during the tour. The Point of Sale questionnaire execution can be set at the start or the end of the visit or route.


Complaint handling

Mobile Touch Direct Store Delivery handles return orders requested by the customers. Those may be triggered by the Customer Service department in the head office or depot.

 DSD Closing


AssecoBS - DSD - Visit_execution



Mobile Touch Direct Store Delivery supports drivers in the process of unloading after the completion of their daily route.

Truck stock counting

Mobile Touch Direct Store Delivery enables the driver to reconcile both the quantities of undelivered goods and collected packages at the end of the tour. This process can be carried out by a separate dedicated employee at the warehouse (checker).

Stock differences control

IMobile Touch Direct Store Delivery generates a list of items for which the actual quantity entered by the checker is different from the quantity calculated by the solution. It allows the checker to find the root cause of the deviation.

Collected cash settlement

Mobile Touch Direct Store Delivery provides the driver, at the end of the route, with the information on the total sum of money collected. The solution can also instruct the driver to enter all denominations in the case of a sealed bag collection.

A winning combination: Direct Store Delivery and Perfect Store


AssecoBS - DSD - Perfect Store


Direct Store Delivery can even be a more powerful sales channel, when going beyond fundamental DSD functionality. More and more DSD operations are enriched with Perfect Store capabilities.

Mobile Touch Perfect Store can help you by engaging your drivers into merchandising activities at the point of sales. When applying your Picture of Success your drivers will be able to monitor availability, visibility, promotion and price. The Mobile Touch Perfect Store solution is designed to achieve the best results at the POS by following pre-established KPI standards. It makes your Picture of Success available to the Drivers, enables them to audit, get real-time reporting on changes needed and allows you to take action right away.

The solution will enable you to:

AssecoBS - DSD - Advantages_1

Increase the efficiency of the sales delivery process and managing your mobile drivers.     

AssecoBS - DSD - Advantages_2

Create an immediate information exchange between your company, your drivers and their delivery points.

AssecoBS - DSD - Advantages_3

Improve the efficiency and shorten the delivery process time.

AssecoBS - DSD - Advantages_4

Execute direct sales in real-time (order – sale – delivery).

AssecoBS - DSD - Advantages_5

Improve the quality of customer service.

AssecoBS - DSD - Advantages_5

Minimize follow up actions.

Direct Store Delivery inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

The personal data provided via the contact form will be processed by Asseco Business Solutions SA, based in Lublin (postcode: 20-607), at ul. K. Wallenroda 4c, on a short-term basis only and only in relation to the response to a submitted query. Providing data is voluntary but necessary to receive a response.

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