SFA solutions for retail execution in FMCG

Motivation

Mobile Touch Motivation helps you define goals for your sales force and track their achievements. But there is more to it! The solution makes it possible to plan employee objectives and link them to compelling incentives, such as bonuses or competitions, as well as use gamification tools in order to motivate employees to hit their targets.

Next generation eco-system of retail execution
solutions for FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Motivation – bringing energy and excitement to your sales force.


Mobile Touch Motivation enables you to achieve the best sales results by motivating your sale force to improve their performance whilst helping them enjoy their daily work in the field.

Mobile Touch Motivation allows FMCG manufacturers to bring new energy and excitement to their sales force, and consists of a set of tools which enable them to create fine-grained targets, compensation schemes and to include gamification tools. The motivation engine powering the solution is based on flexible targeting, allowing you to include all aspects of your sales representatives’ operations.

 

Perfect Store - Mobile Touch

AssecoBS - ask Mobile Touch Motivation solution helps sales managers answer questions like:

 

  • How do I motivate my sales force to help them achieve their goals and be as successful as possible?
  • How to motivate my sales force to compete or collaborate with each other?
  • What are the objectives for a particular employee?
  • What bonuses should be paid to my sales representatives?
  • How to engage the sales staff who are uderperforming without demotivating them?
  • How to construct a bonus system in order to accomplish my strategic business plans?
  • How to use gamification tools in order to influence my sales representatives’ behavior?
  • How can I achieve the best sales results and still maintain a good balance between cooperation and competition among my sales force?

AssecoBS - ask Mobile Touch Motivation helps your sales staff answer questions like:

 

  • What is my bonus at the end of the day/week/month/quarter/year?
  • Which place did I reach in the company’s Best Sales Person of a Year competition?
  • What do I need to do to get to the next level of the bonus scheme and achieve my goals?
  • What should I do for my next client’s visit in order to hit my sub-target and get the associated bonus?
  • What is the impact of a particular client visit outcome on my bonus?
  • How does my target execution compare to my colleagues?
  • What bonuses can I expect at the end of the month after achieving my partial goals using the same engagement as before?

Mobile Touch Targeting

Mobile Touch Targeting helps sales organisations achieve their desired targets, enabling them to improve their overall sales results.

 

Targeting

The solution enables organisations to set targets on an appropriate grain level and allows them to achieve the desired user engagement whilst motivating their employees on the go.

The tool provides updates on goal execution in real-time, increasing the engagement of the sales staff.

 

Sales documents - Retail execution - SFA - Mobile Touch

 


Improvements to sales target planning

Mobile Touch Targeting helps to ensure that quantitative sales targets defined by the company (e.g. value of sales in a particular product group) and qualitative targets (e.g. specific product display standard at the stores) are segmented in the most logical way.

They can be linked to specific clients served by the Sales Representatives or even to individual store visits. With this tool, the mobile employees are able to better plan their work and achieve their qualitative and quantitative targets more efficiently.

 

Incentives - Retail execution - SFA - Mobile Touch

 


Targeting engine

The dedicated engine available in Mobile Touch Targeting makes it possible to set up targets at the level of individual sales representatives, stores or store visits.

The sales staff can therefore be fully aware of their daily targets and what needs to be achieved when meeting their clients, at the start of each day or before each store visit. This helps them to monitor their own progress in achieving their assigned targets.

Thanks to its advanced targeting engine, the solution makes it possible to plan targets for each individual sales representative and for specific tasks - such as the volume of orders for a particular product group, the number of displays etc.

 

In-store monitoring - Retail execution - SFA - Mobile Touch

 


 

The impact on the sales representatives efficiency

Based on their routes, the Sales Representatives receive information on the expected values of the targets for each individual visit for that day. Thanks to this, they are fully aware at the start of the day, what results they should end it with.

It is a motivating factor, encouraging the mobile employees to systematically work on their assigned targets, especially as Mobile Touch Targeting helps them calculate their target data straight on the device, right after completing a task which is included in the target calculation. The Sales Representatives can therefore not only see their partial targets, but can also continuously monitor how they are being met.

Mobile Touch Compensation

Mobile Touch Compensation provides clear information on the compensation principles and methods, making it possible to calculate the sales staff performance-based payments.

  

Compensation

The solution makes it possible to define variable remuneration plans based on the user’s performance.

Every aspect of an employee’s activity tracked by KPIs or Targets can be included in those payment schemes. The system can even provide the user with updates on their performance-based salary on the go, while they are performing activities in the field.

 

Sales documents - Retail execution - SFA - Mobile Touch

 


Incentive Schemes

Mobile Touch Compensation allows you to combine the bonus system which calculates the sales representatives’ remuneration with soft motivation tools, including competitions for sales staff.

The solution enables you to calculate bonuses for the sales force for different time periods based on the achieved targets or other KPI goals. All the employees have access to detailed information on their achievements. To motivate them, the company can make use of a variety of criteria, ratings, weights, etc. A wide range of target calculation algorithms is available. KPIs include areas such as: customers, distribution, documents (e.g. orders), contracts/agreements, activities, Perfect Store scores, surveys, sales.

 

Incentives - Retail execution - SFA - Mobile Touch

 


 

Team Cooperation

Mobile Touch Compensation helps in performing bonus calculations effectively. Bonus schemes can be based on target achievements and applied to distinctive user groups.

The solution offers a mechanism which allows you to connect the individual results of a sales representative with results by a specific group of mobile employees. As a result, it motivates the individuals, not only to achieve their personal goals, but also to cooperate with their colleagues to help them achieve their goals.

Mobile Touch Gamification

Mobile Touch Gamification is a set of gamification elements designed to foster rivalry or collaboration between Sales Representatives.

  

Gamification

The solution allows the companies to create internal competitions and compile leaderboards, bringing excitement to the sales representatives’ activities.

Mobile Touch Gamification helps engage your sales force in the motivation process. It stimulates your mobile staff teamwork as well as individual vs. group results comparison. The solution enables you to create employee ranking (leaderboard) and prompts updates on the target completion levels, bringing immediate employee gratification.

Gamifikation - Motivation - SFA - Mobile Touch

 

 

 

The solution offers a modern, multimedia-enabled way to display both individual and group results. An animated display illustrates the efforts and successes of your sales staff and how they compare with their team mates. It is a good way to motivate your sales staff to achieve their goals and to encourage them to invest maximum effort in their duties.

 

Gamifikation - SFA -  Motivation - Mobile Touch

Mobile Touch Motivation will enable you to:

AssecoBS - Advantages_1

Motivate your sales force to increase their performance and sales efficiency as well as determine your sale representatives’ objectives and their execution level.

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Assign achievable partial-targets for your sales representatives to increase their commitment and awareness of their target completion status, as well as to improve the consistency of their final results.
 

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Define bonus calculation schemes for your sales staff based on their target achievements.

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Differentiate calculation schemes for distinctive groups of users and account for both individual and team results in the bonus schemes.
 

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Run multiple compensation schemes in parallel and automatically calculate compensation for sales representatives.

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Provide instant updates on the employee’s competition status, with points credited on-the-go while they’re performing tasks in the field.
 

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Design various competitions for your employees based on their target achievements and automatically calculate competition point scores.

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Share execution leaderboards with all users, adding in an exciting, competitive element as well as share information on the team’s results to stimulate cooperation and teamwork.
 

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Provide employees with instant updates on their current bonus levels.

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Inform your employees on the points earned daily, keeping them constantly engaged.
 

Motivation inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

The personal data provided via the contact form will be processed by Asseco Business Solutions SA, based in Lublin (postcode: 20-607), at ul. K. Wallenroda 4c, on a short-term basis only and only in relation to the response to a submitted query. Providing data is voluntary but necessary to receive a response.





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