Sales solutions for retail execution in FMCG

Perfect Store

To win at the shelf your products not only have to be “physically” present at the right point of sale, but they must be properly displayed and accompanied by specific promotional activities. And this is where the mobile sales representative can demonstrate their impact and increase sales. Our Mobile Touch Perfect Store solution helps them select the stores with the greatest selling potential and provide them with a great offer and attractive merchandise.

Next generation eco-system of retail execution
solutions for FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Perfect Store – to ensure a perfect "Moment of Truth" experience at the POS

Our Perfect Store solution is designed to achieve the best results at the POS by following pre-established KPI (Key Performance Indicator) standards.

Mobile Touch Perfect Store enables your sales force to verify which points of sales meet the criteria of an “ideal store”. The sales reps are able to execute a proper display at the POS in order to influence the decision-making process of the consumers. The system enables you to define, manage and control your preferred KPIs related to in-store standards. Each KPI drives retail execution excellence successfully. In the long run you will be able to gain consumers’ hearts and minds to win at the shelf. The Perfect Store tool also allows to define which KPIs to track for individual consumer segments, to assign additional training materials and to define a formula for KPI calculation. Additionally it enables not only to record KPIs accomplishment, but more importantly it will instruct your sales developers how to improve further.


Perfect Store - Mobile Touch

AssecoBS - Perfect_Store - ask Perfect Store solution helps to answer questions like:


  • What is the definition of a Perfect Store for a specific type of stores?
  • What is the history of maintaining the Perfect Store standard in my stores?
  • What is the level of execution of Perfect Store KPIs in my stores?
  • What areas need more attention during the coming visits?
  • Which Perfect Store KPIs should I focus on specifically to achieve greater sales efficiency?

Visit execution

Mobile Touch Perfect Store allows a proper process execution. Define the ‘mandatory’ KPIs for every dimension describing your version of a Perfect Store.

Make those KPIs linked to individual targets for your sales reps. 

Make them track previous compliance to your Perfect Store to establish  continuous improvement.

Visit execution - Perfect Store - Mobile Touch

Perfect Store compliance

Our Mobile Touch Perfect Store solution allows its users to constantly improve by tracking KPI compliance and its progress in the store during successive visits. If certain KPIs are not met, the system can suggest corrective activities to be undertaken and presents them to the sales representative.

Depending on your needs, the KPI values may be entered manually or calculated automatically by the system taking into account the data collected at the store.


Perfect Store compliance - Perfect Store - Mobile Touch

Perfect Store survey execution

During each visit, your Sales Reps answer individual questions available in the Mobile Touch Perfect Store survey.

The summary section calculates accomplishments by POS type (e.g. shelves, displays, checkouts) or by brands and displays a total score based on all the questions. Finally, the system provides a comparison of the current and previous calls.

At this point, the system will propose automatically what actions should be taken and what impact on the Perfect Store result they will have.


Perfect Store survey execution - Perfect Store - Mobile Touch

Smart Presentation

When combining Mobile Touch Perfect Store with Mobile Touch Smart Presentation you can conduct your Perfect Store audits in a simpler, more informative and much more attractive way. Consequently, the solution enables your sales representatives to better audit the Perfect Store standards at the POS as well as better understand and explain the current situation in the store.

With a use of Smart Presentation Mobile Touch Perfect Store provides very clear definitions of the standards your sales representatives should follow. It delivers detailed information at hand to allow your mobile staff to better understand the selling story behind each Perfect Store KPI. The solution also enables presenting the store managers with a compelling visualization of the Perfect Store standards which you expect to them execute at their retail outlet. Last but not least, you can create in real-time a business case for the store, based on the Perfect Store data and other data injections.

After the visit

Your Sales Reps will see a meaningful and user friendly summary of their visits including Mobile Touch Perfect Store results achieved.

The solution also enables to define a bonus program for your sales reps, calculated on the basis of their Mobile Touch Perfect Store target accomplishment.


After the visit - Perfect Store - Mobile Touch

AssecoBS - Perfect Store

The solution will enable you to:

AssecoBS - Perfect Store - Advantages_1

Gain market share and maximize awareness at the point of purchase.

AssecoBS - Perfect Store - Advantages_2

Show the best-in-class insight in every store visited by your field forces.

AssecoBS - Perfect Store - Advantages_3

Build your customers loyalty to achieve business growth.

AssecoBS - Perfect Store - Advantages_4

Define what KPIs to follow in order to win at the shelf.

Perfect Store inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

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