Sales solutions for retail execution in FMCG

Perfect Store

Mobile Touch Perfect Store helps consumer goods manufacturers to create optimal conditions in retail stores. It ensures improved availability and visibility, as well as allows constant quality auditing at the stores, evaluation against selected KPIs and real-time verification of how closely the Points of Sales reflect your Perfect Store standards. Last but not least, Perfect Store enables moving the in-store situation towards excellence.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Perfect Store: winning at the shelf!

Mobile Touch Perfect Store allows consumer goods companies to make their offer more available, more visible and more attractive at retail outlets. The solution supports FMCG sales forces in verifying which points of sales meet the criteria of an “ideal store”. It allows sales representatives to constantly monitor the quality of the exposition at a POS by recording and tracking KPI accomplishments in real-time and improve the Perfect Store scores during the visit. As a consequence it helps to influence the purchasing decisions of shoppers made at the store shelf on the fly. Therefore, Perfect Store is one of the most important sell-more capabilities, available within the Mobile Touch platform.


AssecoBS - Perfect_Store - ask Perfect Store solution helps to answer questions like:


  • What is the definition of a Perfect Store for a specific type of stores?
  • What is the history of maintaining the Perfect Store standard in my stores?
  • What is the level of execution of Perfect Store KPIs in my stores?
  • What areas need more attention during the coming visits?
  • Which Perfect Store KPIs should I focus on specifically to achieve greater sales efficiency?

Mobile Touch Perfect Store – to ensure a perfect "Moment of Truth" experience at the POS

Mobile Touch Perfect Store helps to incorporate the Perfect Store principles into your daily routines. It also enables you to translate your thought leadership into a practical set of actions for your sales representatives. For example, it supports you in defining the right KPIs for your sales force. Then the solution empowers your sales representatives with easy access to the picture of success. It allows them to audit your preferred KPIs during sales visits. It also reports the Perfect Store scores in real-time and suggest to your mobile staff what actions are to be taken to improve them further.


KPIs related to in-store standards

Mobile Touch Perfect Store allows you to define, manage and control your preferred KPIs related to in-store standards. Each KPI drives retail execution excellence.

The solution enables you to define which KPIs to track for individual consumer segments, to assign additional training materials and to define a formula for KPI calculation. With Mobile Touch Perfect Store you are able to deploy your individual KPI models and structures based on selected customer segments, audit and calculate the KPIs on the fly at the store, as well as fix ad hoc in-store issues.


Perfect Store survey execution - Perfect Store - Mobile Touch

Perfect Store powered by Smart Presentation

When empowering Mobile Touch Perfect Store with Mobile Touch Smart Presentation you can conduct your Perfect Store audits in a simpler, more informative and more attractive way, as well better understand and explain the current situation in the store.

Smart Presentation also provides very clear definitions of the Perfect Store standards your sales representatives should follow. It delivers detailed information to hand to give your mobile staff a better understanding of the selling story behind each Perfect Store KPI. The solution also enables the presentation of a compelling visualization of the Perfect Store standards to the store managers. Last but not least, you can create in real-time a business case for the store, based on the Perfect Store data and other data injections.


More and more consumers take their purchasing decisions at the store shelf, motivated by the attractiveness of a display, special promotional offers, easier access to the product, etc. This creates a key challenge for FMCG manufacturers — they need to find a way to entice clients to purchase their products by creating the best possible conditions at retail store. Therefore, the Perfect Store concept is the answer to the ever-changing conditions in the FMCG industry. It helps to ensure a perfect experience at the POS and win the hearts of consumers.

AssecoBS - Perfect Store

The solution will enable you to:

AssecoBS - Perfect Store - Advantages_1

Gain market share and maximize awareness at the point of purchase.

AssecoBS - Perfect Store - Advantages_2

Show the best-in-class insight in every store visited by your field forces.

AssecoBS - Perfect Store - Advantages_3

Build your customers loyalty to achieve business growth.

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Define what KPIs to follow in order to win at the shelf.

Perfect Store inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

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