Sales solutions for retail execution in FMCG


Mobile Touch Retail Activity Optimisation helps you reach the right customers, at the right time and at reduced costs. But there is more to it. The solution prompts the user to take the most effective action in response to the current situation in a retail store.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

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Mobile Touch Retail Activity Optimisation (RAO) - ability to optimise operations and increase efficiency.

Our RAO solution is an intelligent command and navigation center for the sales reps, in other words, it is their door to their success.

Mobile Touch Retail Activity Optimisation does not just record events - it is capable of analyzing past data stored in the mobile system or retrieved from external sources. It then suggests the next course of action to the sales rep to help immediate or future sales. RAO solution is designed to improve sales performance by increasing sales and reducing costs-to-serve. Based on the RAO functionality available in Mobile Touch Retail Activity Optimisation, the users can focus on the high-potential stores, minimizing their effort and investment in the low-potential ones.


Retail Activity Optimisation (RAO) - Mobile Touch

Retail Activity Optimisation (RAO) - Mobile Touch - POI

AssecoBS - RAO - ask Retail Activity Optimisation (RAO) solution helps to answer questions like:


  • Which stores have the greatest sales potential?
  • Which stores yield lower sales than planned?
  • Which stores (or customers) should be visited and why?
  • What action should I take while visiting specific stores?
  • Which product categories should I promote/support in particular, while on a visit in the store?
  • How to boost the share of shelf in selected product categories?

Sales performance improvement

Mobile Touch Retail Activity Optimisation manages the key areas of daily operations in the field. First, it creates a list of customers to be visited. In this process, it does not follow a pre-defined pattern - instead, it eliminates the stores which do not need to be called on that specific day from the standard route and identifies only those requiring quick intervention.

The examples of “alerts” that trigger the RAO based decision to suggest a visit to a particular customer include, e.g. the need to re-stock, the need to verify the terms of a consumer offer, a decline in sales, unlocked potential, weak sales within a specific category or a predicted stock shortage.


Sales performance improvement - Retail Activity Optimisation (RAO) - Mobile Touch

Cost optimisation

RAO also allows cost optimization of the sales reps’ travel options and routes to the point of sale.

The stores to be visited on the day are selected based on their location the system can arrange them in a sequence which should help reduce the cost of travel. This means lower fuel costs and other related travel expense savings. If you manage a few hundred or even a few thousands sales reps, such an approach is more than likely to translate into substantial  cost reduction. Cost optimization - Retail Activity Optimisation (RAO) - Mobile Touch

Sales Reps guidance

Our up-to-date Mobile Touch Retail Activity Optimisation tool can suggest specific steps to be taken while at the point of sale.

As an example, if a store reports a drop in the sales, RAO suggests conducting survey to investigate the cause of the drop. Then, based on the outcomes of the survey it proposes a series of corrective actions, such as a new, tailored promotional offer, the rearrangement of products on the shelf or delivery of a specific POS material into the store. If a point of sale reveals potential for greater sales in a particular product category, the solution recommends specific and targeted sales and merchandising activities. Such an approach can boost performance because it identifies the stores which promise the greatest return on investment.

In other cases, such as out-of-stocks, RAO prompts the user to remind the customer to place an order with the distributor, recommending a number of products to be ordered. Such an approach makes the sales reps relatively free in their choices, reducing the need to contact  the HQ at every step as all the relevant  data and guidelines are available in their RAO enabled mobile system device.

 Sales Reps guidance - Retail Activity Optimisation (RAO) - Mobile Touch


Source of information

The first source of information for Mobile Touch Retail Activity Optimisation available on our sales platform is the application itself.

Our platform holds strategic data about promotional offers and activities. However, its RAO engine can also process outside data (from external software such as ERP systems or solutions for commercial data exchange between manufacturers and distributors, e.g. syndicated data by Nielsen or data extracts from Distributor Management Systems) to extend the value of the RAO predictions.

Retail Activity Optimisation (RAO) - Mobile Touch - FMCG

The solution will enable you to:

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Find out which customers should be visited and what activities should be undertaken to get ahead of the competition in those specific locations.

AssecoBS - RAO_Advantages_2

Allow your Sales Reps not only to take action that fits with their daily routines, but also to help them think ahead of how to seize the opportunities to leverage the business within your organization.

AssecoBS - RAO_Advantages_3

Reach the stores with the greatest selling potential with a great offer and attractive merchandise.

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Reduce the travel expenses of your Sales Reps as well as increase the efficiency of your sales forces.

RAO inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

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