Retail Activity Optimisation (RAO) - ability to optimise operations and increase efficiency.
The RAO solution is an intelligent command and navigation center for the sales reps, in other words, it is their door to their success.
The RAO tool does not just record events - it is capable of analyzing past data stored in the mobile system or retrieved from external sources. It then suggests the next course of action to the sales rep to help immediate or future sales. RAO solution is designed to improve sales performance by increasing sales and reducing costs-to-serve. Based on the RAO functionality available in Mobile Touch Retail Activity Optimisation, the users can focus on the high-potential stores, minimizing their effort and investment in the low-potential ones.