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Sales solutions for retail execution in FMCG

Technology

Our Sales Force Automation platform - Mobile Touch by Asseco, includes the latest sell-more enablers like Artificial Intelligence, Image Recognition, Augmented Reality and Smart Presentation. They help our FMCG customers to better understand and more effectively influence their customers at visited points of sales. Sign up for our monthly Impulse!    

The latest technological breakthroughs empower Mobile Touch by Asseco!

 

With the technology enablers, consumer goods users of our SFA platform can significantly improve their sales performance. The technological breakthroughs help, for example, to identify patterns hidden in data and generate valuable insights around the execution process, get the best quality in-store data, create more interactive and more visual presentations, as well as prepare extremely attractive selling stories for retailers.

The perfect store concept by Asecco

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Ensure ongoing success at the POS leveraging the latest
  Technology Enablers!



Artificial Intelligence

AI helps you to analyse Big Data and turn it into priceless knowledge for your sales teams working with Mobile Touch by Asseco.

  • AI elements like Machine Learning and Deep Learning allow you to combine multiple sources of information, find patterns hidden in the data and then transform this data into actionable insights.
  • Based on this, you can drive tailored action recommendations (to-dos) for sales teams. All to make them concentrate only on those initiatives that are likely to yield more and profitable revenue.

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Mobile Touch - Coaching

 

 

 

 

 

 

Artificial Intelligence may suggest you for example:

  • a list of customers to be visited at a given time,
  • a proper fit between store segments best-selling a specific type of product,
  • a list of specific actions (to-dos) to be taken at the store level,
  • a list of actions to improve in-store excellence,
  • an indication of the optimal order volume.

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Image Recognition

Image Recognition allows you to digitise your merchandising processes at the POS by automating the shelf data collecting.

  • Image Recognition enables you to take photos of the store shelves to collect data and then transforms the pictures automatically into in-store excellence KPIs. As a result, you are provided with more extensive, more precise and more objective data, as well as much more valuable insights.
  • Image Recognition may replace or complement traditional manual POS audits in order to provide more extensive, more precise and more objective data, as well as much more valuable insights.

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Mobile Touch - Coaching

 

 

 

 

 

 

Augmented Reality

Augmented Reality allows you to create an interactive virtual in-store experience for your customers.

  • Augmented Reality leverages the combination of 3D models and on-site picture taking to create a “real-life” visualization. It helps you to visualise e.g. SKU or promotion installations within the specific POS conditions.
  • It enables your sales representatives to present the suggested proposition in a more persuasive way in front of the customer.
  • Augmented Reality makes the staff in the store easily understand your offer based on a “real-life” visualization.

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Smart Presentation

Smart Presentation introduces a compelling presentation layer into your sales materials and combines it with specific commercial data injections.

  • With Smart Presentation, your sales representatives can show your product offers in a more compelling way to retail customers.
  • The solution allows your sales staff to conduct the Perfect Store audit in a much more informative way, better execute the standards, and better understand and explain the current situation in the store.
  • Smart Presentation helps you to prepare exceptionally attractive selling stories for retailers and load the store-level data injection into them dynamically.

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Mobile Touch - Coaching

 

 

 

 

 

 

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

Technology inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

We will process your personal data as a consequence of the completion of the form. Information about the purpose for which we process your personal data and what rights you have in relation to its processing by us can be found in the Information clause.





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