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A reliable partner for your company!

We specialize in solutions for FMCG In-Store Excellence. We have extensive experience as well as market, process and trends expertise.    

We are part of

We are part of<br /><strong>international</strong>

Asseco Group is a federation of companies engaged in information technology worldwide. The Group operates in several dozen countries on many continents - most of the European countries as well as in Israel, USA, Japan, and Canada. It is a European market leader in proprietary software.   

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They Rely on Us

Our mobile solutions have been used for over 20 years by many FMCG leaders in multiple countries. They include both consumer goods multinational and local organizations operating in diverse sectors such as food, beverages, cosmetics, healthcare, near food, non-food, pharmaceuticals and others.  

Dr Oetker
Perfetti van Melle

Next generation retail execution for FMCG

Mobile Touch by Asseco offers rich functionality across all aspects of Sales Force Automation and Retail Execution.

The solution supports fundamental SFA functionalities as well as promotes innovative capabilities helping consumer goods companies sell better and sell more. These include Perfect Store, Retail Activity Optimisation, Motivation and Coaching. Last but not least, it offers technology enablers like Artificial Intelligence, Image Recognition, Augmented Reality and Smart Presentation.

Next generation retail execution for FMCG

Our Solutions

Mobile Touch SFA 2.0 platform presents an innovative approach to mobile sales management with a range of functionalities which are key to gaining competitive advantage on the market. The solution provides excellent features across all aspects of Sales Force Automation and Retail Execution. It also offers ground breaking tools such as Retail Activity Optimisation, Perfect Store, Motivation, Coaching and many more.          

FMCG Omnichannel Platform by Asseco

Mobile Touch by Asseco is a part of the FMCG
Omnichannel Platform

The platform meets all GTM models of the consumer
goods industry and supports many sales processes
which may be executed in both off-line and digital
channels. It consists of a set of comprehensive solutions including: SFA Fundamentals, SFA Next Generation,
Mobile Customer Portals, e-Commerce B2B & B2C,
Data Integration, Data Intelligence.


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Our market position – the analysts’ perception

We have been listed in the recent reports of the Promotion Optimization Institute and Gartner

Vendor Panorama POI

Vendor Panorama POI

  • The Promotion Optimization Institute included our company in its report “2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods”.
  • We have received very high rankings in both the company and the product assessments. More than that, we have been recognized as the “POI Best-in-Class Recipient” numerous times for our innovative SFA 2.0 solutions for FMCG.
  • We are proud that POI is seeing our company as a continued innovator in “sell more” capabilities and ultimately a global leader.
Gartner Report

Gartner Report

  • The Gartner report “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods industry 2017” is a reliable source of information for many global FMCG manufacturers who plan an implementation of innovative mobile tools for their sales force.
  • The report confirms that we are able to create world-class SFA solutions and we have the capacity to deploy them across multiple channels, regions and continents.


Contact Us

If you want to take advantage of the benefits offered by the Mobile Touch SFA 2.0 platform, please submit your contact details and we'll get back to you as soon as possible.

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