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About Us

FMCG events

We are pleased to invite you to join our events intended
for the FCMG industry. Discover how to increase sales effectiveness, gain “sell-more” capabilities and unlock
your growth potential. Exchange views with other global consumer goods leaders and expand knowledge on
recent sales technology.

Register now!

Upcoming event: May 10th 2017!

Meet us at the European POI Summit in Amsterdam, the Netherlands

As one of the sponsors of the POI Summit, we are pleased to invite you to join our sessions planned for the first day of the conference. You will have the opportunity to learn more about the Bacardi & Asseco global SFA program. In addition, you can meet recent Asseco SFA game changers enabling you to empower your sales force to sell more. Last but not least we will be delighted to host you in a nice Amsterdam restaurant prior to enjoy night live during the Bacardi Bar Stroll.

Join our sessions during the POI Summit on May 10th, 2017!

  • May 10th at 11.30 – 12.15. General Session:  Achieving Trading Partner Goals! During the General Session POI’s Dale Hagemeyer will interview Fabien Legeay, IT Commercial Director Europe AMEA in Bacardi.  Fabien Legeay will provide information how Bacardi leverages Mobile Touch by Asseco, as their global SFA solution.
  • May 10th at 16:20 - 17:05. Break out Vendor Innovation Session: During this slot, we will show you how to achieve Perfect Store goals through Retail Activity Optimisation (RAO) and Smart Presentation (SP). All available within our SFA solution Mobile Touch.

See the agenda of the POI Summit.


Be our guest at the Asseco Dinner & the Bacardi Bar Stroll

  • May 10th at 19.30 – Asseco Dinner. We are delighted to invite you to have dinner with us after the first day of the POI Summit. The dinner will take place in walking distance from the conference venue.
  • May 10th at 21.30 – Bacardi Bar Stroll.  At the end, we have planned a special and unique event for you – a Bacardi Bar Stroll to make you feel the nightlife of Amsterdam!

Be our gest. Register now!

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