In most markets, field teams are back to or at least preparing to get back to “normal”. However, it will be a “new normal”, won’t it?
The consumer behaviour may have changed, remaining lockdown restrictions may still
apply, social distancing may still have an impact on purchasing patterns, etc. Thus, it is
essential to understand where you are with your in-store execution beyond the lockdown
- the quicker, the better!
Image Recognition technology can help you to determine the “new
normal” quickly. How?
- Image Recognition allows you to collect objective shelf data.
- The solution provides you with the data quickly, just based on picture taking.
It can be done by your field teams, 3rd party merchandising agencies, customers
and/or the crowd.
- It uses Computer Vision to recognise the data and Machine Learning to transform
data into insights regarding in-store excellence KPIs.
- Based on those you can task your field sales team with the most urgent activities
to mitigate any issue coming from the “new normal”.
Let’s discuss more in-depth on how to quickly re-start beyond the lockdown
with Image Recognition in FMCG!