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2020-09-22

Enable your 2021 sales plan execution with proper targeting

Most FMCG companies are approaching or even completing the 2021 planning phase.
As soon as the numbers are frozen, sales managers need to translate them into operational targets for their field sales teams. Thus, the critical question of the planning season is
“How...

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2020-09-16

Digitise your customer contacts

It is stating the obvious that the points of sales have continuously strengthened
its importance in the FMCG route-to-market. The POS has become the place
where shoppers make most of their purchasing decisions. Sometimes their needs
even appear just at the...

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