The POI Retail Execution Summit is designed to help consumer goods companies and their distribution partners execute at the individual store level.
According to POI leading companies doing business around the globe are beginning to understand the benefits of exceptional Retail Execution. At the POI Retail Execution Summit, these leaders come together to discuss critical HQ Strategy, field force execution, and merchandising skills to create and optimise: on shelf availability, pricing and promotional execution, digital and in-store execution that drives brand/category/store sales and profits.
The Promotion Optimization Institute (POI) brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods.
Asseco Business Solutions has joined the Promotion Optimization Institute, LLC (POI) in 2016. The membership enables us to work with other participants through project participation, publications, press, advisory services and events with the global CPG industry.
As a member of POI we are able to share practices within the industry and participate in the leading consumer goods summits. We think the experience we gain can help us compete more effectively and win more opportunities on the global level. But it is also worth to mention - we are not only the regular member of POI, but also a “POI Best-in-Class Recipient” according to the recent “POI Retail Execution Vendor Panorama 2016.
Dr. Andreas Enders VP International Sales and Implementations