The system is operated by the GlaxoSmithKline mobile sales representatives and office personnel liaising with the external sales development structures. Asseco EBI Mobile was launched at GlaxoSmithKline in 2006 and is run in a fully outsourced model.
Asseco EBI Mobile is a leading SFA class system (Sales Force Automation) capable of handling complex operations. The system runs on mobile devices, such as Pocket PC.
The pharmaceutical industry players operating the mobile systems of Asseco Business Solutions include Ozone Laboratories Sp. z o.o., HiPP Polska Sp. z o.o., Herbapol Lublin Sp. z o.o., Europlant PhytoPharm Sp. z o.o., Sequoia Sp. z o.o., VITIS Pharma Sp. z o.o.
GSK is a leader on the Polish pharmaceutical market. It offers over 470 products. GlaxoSmithKline controls the market of medicines for major therapeutic areas including respiratory diseases, neurology, virology, antibiotic treatment, diabetes treatment, oncology and cardiology, as well as vaccines, oral care products and food supplements. The company also offers a wide range of over-the-counter pharmaceuticals.