The deployment of Mobile Preselling was intended to enhance the reporting activities by the sales representatives operating in the modern channel. It was important that the work conducted by the sales representatives such as measuring the effectiveness of the distribution of promoted products, or checking the shelf share of own and competition products, is now available in one system, which allows the management to perform easy and accurate analysis of data gathered by the sales forces in the field
The implementation led to an extension of the mobile system functions, responsible for on-shelf product positioning (standards, display pictures, shelf share assessment, price monitoring). Mobile Preselling, is one of the leading SFA solutions on the European market which allows comprehensive management of sales activities.
The system runs on mobile equipment such as palmtops (PDA). The implementation is is conducted in a fully outsourced model, where the entire support and maintenance of the system is handled by Asseco Business Solutions.
Perfetti Van Melle Polska Sp. z o.o. is one of the leaders on the Polish confectionery market manufacturing chewing gum, drops, lollipops, jelly sweets. It’s own brands include Mentos, Fruittella, Alpenliebe and Chupa Chups. The company is part of the multinational Perfetti Van Melle - the manufacturer and distributor of confectionery in over 150 countries.