The POI Vendor Panorama is the first-of-its-kind analysis. It helps POI members to understand how to improve their in-store execution through the use of enabling technology. In the document POI evaluates the market and 20 vendors that play in it.
According to POI, consumer goods companies and their distribution partners must be able to execute at the individual store level because if the product is not available, merchandized correctly and promoted effectively, the consumer will likely purchase from a competitor. The POI Vendor Panorama is a reliable analysis created to help FMCG companies choose or develop their retail execution technology as well as learn about recent innovations enabling the manufacturers to sell more.
The POI Vendor Panorama evaluates the vendors in terms of Company Viability, Geographic Strategy, Market Responsiveness and Track Record, Deployment Capabilities, Market Understanding, Vertical/Industry Strategy, Partner Leverage and Company Vision.
The retail execution solutions were assessed taking into account Product Aptness and Flexibility, Delivery Flexibility, Solution Completeness, User Experience, Analytical Capabilities, Product Vision and Configurability.
Strong player with global potential
We are very proud of POI’s positive opinion about our company and our mobile solutions for FMCG. Our rankings confirm that we are on the right path to create world-class SFA solutions and that our business model and development plans are effective. POI sees our company as a strong player with global potential.
Dr. Andreas Enders VP international Sales and Implementations
Few more facts about us highlighted in the POI Vendor Panorama:
- Above average features - POI praised our retail execution solutions for their excellent user experience, mobile analytics and high configurability. The report recognized our Mobile Touch platform as one of the best and above average solutions for field and office-based users.
- Innovative solutions for FMCG - POI also gave its Best-in-class distinction to our Retail Activity Optimisation and Coaching tools. Our mobile platform was also praised for the exceptional gamification with all sorts of incentives, both financial and non-financial. Also for unique functionality for understanding and leveraging influencer and key opinion leader relationships for brands and contract management capabilities for alcohol and tobacco.
- Market expert – POI describes us a vendor with deep expertise and functionality across all aspects of retail execution and monitoring.
The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.
The sales platform Mobile Touch SFA 2.0 by Asseco is designed for consumer goods enterprises employing mobile sales forces. It combines fundamental Retail Execution functions for Merchandising, Pre-Sales, Van Sales and Direct Store Delivery with more advanced, ground breaking features such as Perfect Store, Retail Activity Optimization, Motivation or Coaching to help sales forces to gain competitive advantages in the market.
Source: “POI Retail Execution Vendor Panorama 2016”, issued by the Promotion Optimization Institute, LLC