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Coaching - a critical game changing Retail Execution tool

Coaching - a critical game changing Retail Execution tool

There are plenty of well qualified mobile sales representatives in the FMCG industry. However, we trust that you are still worried about their ongoing sales performance and results especially when you want to grow. So, how can you make sure that your sales representatives will be fully efficient?

This is where the internal coaching programme comes in. Coaching is a very effective method of assessing and raising your sales representatives’ qualifications, competencies and knowledge. Regular coaching sessions, also conducted during store visits, do not only reinforce your sales force’s skills but also eliminate mistakes. However, the whole coaching process should be included into your Retail Execution strategy to make it really work.

Coaching by Asseco

A mobile Coaching solution will complement your traditional training methods. It will enable you to plan, run and monitor the most appropriate ongoing training for your sales representatives, carry out the coaching sessions and log them in real time.

 See what you can get when adding Coaching to your application strategy for Retail Execution:

  1. Coaching will help you to constantly improve a full range of personal and sales skills of your sales representatives, as well as to keep their product knowledge up-to-date.
  2. Coaching will also help you to know your sales force’s potential better by identifying their strengths and weaknesses.
  3. Coaching will help you to implement new sales strategies faster and more easily. For example when introducing Perfect Store standards you can quickly and successfully train your sales representatives and track the results. Therefore, Coaching will allow you to improve your sales force’s Perfect Store knowledge towards the expected level in a given period of time.
  4. Last but not least, Coaching will help you make your sales representatives smarter than your competitors’ mobile staff. Every little detail can make the difference – from appropriate attire, the ability to manage conversations, present and display your products at the store or even being able to passionately talk about the latest production technology which makes your product the best on the market.

We offer an award-winning Coaching solution within our Mobile Touch platform for Retail Execution. We are proud that Mobile Touch Coaching was described by the Promotion Optimization Institute (POI) as the Best-in-class tool which provides formalized feedback loops to address the human element in improving sales execution.

Dr. Andreas Enders VP International Sales and Implementations

Learn more about our solutions for Retail Execution in the FMCG industry!


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