According to POI Mobile Touch Coaching provides formalized feedback loops to address the human element. It also offers additional and highly differentiated analytics to support sales managers in coaching their field sales subordinates.
Mobile Touch Coaching enables consumer goods companies to constantly grow their sales representatives in areas like sales specific competencies, personal skills and product knowledge. What is most important, the solution allows companies to conduct regular coaching sessions during joint store visits.
The solution supports not only the coaches (sales managers) in planning, conducting and monitoring the coaching process, but it also recommends areas which require further development for everyone, including recommended timelines. All in all, the solution gives both the coaches and the coached individuals access to the results of past sessions allowing a more precise analysis and planning of further actions.
“The Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017” assesses 20 vendors and their solutions for managing the Retail Execution processes in the consumer goods industry. It was issued by the Promotion Optimization Institute which brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. The author of the report - Dale Hagemeyer, leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.
(*) Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”, issued by the Promotion Optimization Institute, LLC.