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How to identify opportunities in retail execution more easily?

How to identify opportunities in retail execution more easily?

The Consumer goods industry continues to be a competitive battlefield where thousands of sales representatives fight every day for the attention of retailers and shoppers. To stand out and win at the store shelf FMCG manufactures use more and more intelligent sales tactics. Retail Activity Optimisation (RAO) is a new and extremely effective sell-more capability for them. It allows your sales force to better identify sales opportunities in retail execution and react in response to the current situation at the POS. How? It determines the right stores and helps to reach them at the right time with the right offer.

Retail Activity Optimisation analyses different kinds of sales data generated with the mobile retail execution solution as well as data retrieved from external sources (e.g. Demand Signals from Nielsen et al.)). Therefore, it allows sales representatives to better identify the stores with the greatest sales potential and take well informed business decisions.

Retail Activity Optimisation by Asseco


See how Retail Activity Optimisation helps your field sales representatives to be smarter retail execution players:

  1. Retail Activity Optimisation suggests to your sales force to visit the customers that are at risk of failing or those who have potential to grow. It enables them to select the most promising retail outlets due to a priority trigger. This can include a wide range of alerts like drop in sales, anticipated out-of-stock, potential in the category or loss of share in category, active consumer promotion, unsatisfactory Perfect Store results, etc.
  2. Consequently, the solution helps your mobile staff to determine the most adequate list of customers to be visited and plan the most optimal route to get to them. In other words, Retail Activity Optimisation will lead you to those stores where you have the best chance of winning.
  3. Retail Activity Optimization also adds relevant customer visits into your sales representatives’ route planning dynamically, when seeing additional opportunities.
  4. Furthermore, Retail Activity Optimisation suggests to your sales force the most effective actions in response to the current priorities in retail execution while executing a store visit.

We are proud of our award-winning Mobile Touch Retail Activity Optimisation solution. It is the first and ground-breaking RAO solution that Gartner has seen moving beyond prototype capabilities. It is also the Best-in-class solution which opens a new frontier in FMCG, according to the Promotion Optimization Institute (POI).

Dr. Andreas Enders VP International Sales and Implementations

Learn more about our solutions for Retail Execution in the FMCG industry!


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