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Mobile Touch receives POI Best-in-Class Gamification award!

Mobile Touch receives POI Best-in-Class Gamification award!

Mobile Touch Gamification has been awarded the prestigious POI Best-in-Class distinction. POI describes our gamification solution as a critical retail execution tool which encourages effort and provides constant feedback through all manner of incentives and programs. Therefore, we are proud to announce that Mobile Touch Gamification is an important industry game changer allowing consumer goods manufacturers to go beyond fundamental Sales Force Automation functionality.

Mobile Touch Gamification has been distinguished for its exceptional gamification for all sorts of incentives, both financial and non-financial. According to POI the selling orientation of our Sales Force Automation 2.0 solution is based on motivating the field force to sell and giving them the tools to effectively do so by helping them to see what they need to do to win. More than that, POI finds its scope of both the gamification and social aspects as unprecedented based on how they help field sales people to succeed.

Mobile Touch Gamification is part of Mobile Touch Motivation. This solution allows FMCG manufacturers to create internal competitions for their sales representatives, as well as compiling leaderboards based on real-time target achievements. It helps to foster rivalry and/or collaboration between sales representatives and brings excitement and fun into the sales force’s everyday work. Thanks to Smart Presentation functionality, Mobile Touch Gamification allows you to present extremely nice visualizations, illustrating the efforts and successes of your sales staff.

The POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017 (*) assesses 20 vendors of mobile Sales Force Automation technology for the consumer goods industry worldwide. It also presets Best-in-Class award recipients to highlight their distinctions, drawing attention to how critical these capabilities are, to both consumer goods manufacturers and solution providers. The author of the report - Dale Hagemeyer, leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.

(*) Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”, issued by the Promotion Optimization Institute, LLC.

Read the entire report!

Read more about Mobile Touch Gamification and our Sales Force Automation software for the FMCG industry.


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