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POI awards the outstanding user experience of Mobile Touch by Asseco

POI awards the outstanding user experience of Mobile Touch by Asseco

The mobile Retail Execution solution Mobile Touch by Asseco received a POI “Best-in-Class Distinction” for its very strong orientation towards user experience. The award was presented in the recent POI “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018”.

Mobile Touch by Asseco supports consumer goods manufacturers in managing their mobile field sales representatives’ work. The most important thing is its ability to facilitate the sales force’s every day activities. The solution helps mobile staff to plan their visits and execute every step of their sales at the store. More than that, it allows you to sell better and sell more at the POS with the use of a set of innovations like Perfect Store, Retail Activity Optimisation, Motivation, Coaching and Smart Presentation. The above average mobile User Interface (UX) is another important advantage of our Retail Execution technology. It makes your sales representatives’ work extremely efficient.


What makes POI considering Mobile Touch as best-in-class in mobile UX?

  1. Above average UX – Mobile Touch by Asseco enables an excellent user experience for field sales representatives. Why? It allows them to easily translate all key sales processes into a simple, user-friendly and intuitive interface so that they can focus on their daily business activities instead of struggling with technology.
  2. Very strong orientation towards user experience - due to the outstanding and very intuitive user interface, Mobile Touch by Asseco enhances the efficiency of the everyday work of the sales force and makes it fun to use.

About the POI Vendor Panorama

The Vendor Panorama for Retail Execution and Monitoring in Consumer Goods is issued by the Promotion Optimization Institute annually. The report is an important source of information for consumer goods companies looking for technology which best fits their Retail Execution requirements. The author of the report - Dale Hagemeyer - leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.

The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.


We are very happy that the Promotion Optimization Institute has rated our mobile UX above average. Our customers report that when using our Mobile Touch solution to perform sales activities in the field, they are able to save 10 % of their sales representatives’ time due to the ease of use compared to competitors’ solutions.

Dr. Andreas Enders VP International Sales and Implementations

Read the entire POI report! Read more about our solutions for Retail Execution in FMCG!

Source: “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018”, issued by the Promotion Optimization Institute, LLC.


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