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Route planning: How to ensure effective Direct Store Delivery in FMCG?

Route planning: How to ensure effective Direct Store Delivery in FMCG?

Direct Store Delivery (DSD) is an important sales channel for many consumer goods companies. It enables FMCG manufacturers to deliver their goods faster, cheaper and just in time to the stores. Tangible benefits are highly dependent on the capability to plan routes properly.

So, you need to provide your drivers with an effective route plan. It has to cover:

  1. Full visibility of the route and the activities planned for each store visit no matter who plans the route on behalf of the driver.
  2. The solution needs to enable editable access to the route as well, because more and more companies combine classical DSD with Merchandising and Pre-Sales tasks. Because of this the drivers need to have the capability to reschedule the visits if needed according to ad hoc priorities. Retail Activity Optimisation is a compelling new enabler in this context.
  3. Traffic is a key objection for effective Direct Store Delivery routes. Enable online access to the current traffic situation.
  4. Enable turn-by-turn direc

    tions to allow drivers to drive securely.

Our Mobile Touch Direct Store Delivery solution was designed to improve delivery execution and route settlement. It helps our FMCG customers to improve efficiency and shorten the delivery process time. When considering route planning, it helps to plan all the visits and actions according to static standard routes, but for dynamic ad hoc priorities as well.

Dr. Andreas Enders VP International Sales and Implementations

Learn more about Mobile Touch Direct Store Delivery!


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