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The SFA solutions by Asseco Business Solutions Listed in Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2013 report by Gartner

The SFA solutions by Asseco Business Solutions Listed in Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2013 report by Gartner

The SFA solutions by Asseco Business Solutions were included in the prestigious “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2013” report by Gartner, the world's leading information technology research and advisory company. Gartner has assessed the marketplace and the most significant vendors on it to help consumer goods companies find the right technology to better manage their in-store execution.

In our opinion, the fact that Gartner publication included our company is remarkable and strengthens our credibility among the global FMCG players. We have been praised as one of the major European vendors of SFA systems with considerable growth potential and possible global reach.

Piotr Masłowski VP of Asseco Business Solutions

According to the Gartner report, ““Technologies related to executing in the retail environment have come sharply into focus, as consumer goods manufacturers seek to improve activities and promotions at the store level. Gartner evaluates 19 vendors in a maturing space that offers important competitive advantage”

When evaluating the vendors, Gartner took into considerations aspects such as company viability, geographic strategy, market responsiveness and track record, deployment capabilities, market understanding, vertical/industry strategy, partner leverage, and company vision.

The systems were assessed on their aptness and flexibility as well as delivery flexibility, completeness (ability to support such areas as merchandising, distributor management, van sales, DSD), RAO (ability to optimize the activities of the field force), user experience, analytical capabilities, and configurability.

Market Overview by Gartner

“Vendor Panorama for Retail Execution” replaces the MarketScope which covered field sales automation in the consumer goods industry, which was retired in 2011. It is a companion to "Vendor Panorama for Trade Promotion Management in Consumer Goods”.

In the newest report Gartner assessed the current marketplace and the leading SFA vendors. The company expanded the vendor coverage to a total of 19 to cover the bulk of geographies and functionalities on the mature market, responding to the needs of consumer goods companies searching for more localised solutions.

The results of Asseco Business Solutions

In the company assessment Asseco Business Solutions has been evaluated as “good to very good” in 6 categories, such as: Geographic Strategy, Responsiveness and Track Record, Market Understanding, Vertical/Industry Strategy, Partner Leverage, and Company Vision.

The solutions by Asseco BS were marked as “good to very good” in 6 areas: Product Aptness/Flexibility, Solution Completeness, User Experience, Analytical Capabilities, Product Vision, and Configurability.

The qualities that, according to Gartner, make us stand out among the 19 global SFA vendors are: profound knowledge of the European market, broad functionality covering the execution and scheduling of retail activities as well as a vision of RAO-based growth combined with the capacity for its successful implementation.

 Łukasz Potrzyszcz International Business Development Director in Asseco Business Solutions






More about the author and Gartner

The report has been prepared by Dale Hagemeyer, Research VP in Gartner (USA). He is a member of the Manufacturing Team within Gartner's Industries Research organisation, where he focuses on the commercial functions (sales and marketing) within the life sciences and consumer goods industries. He supports clients in the area of customer-facing applications, including vision and strategy, business case development, vendor evaluation and selection, and implementation and support strategies. He has 18-year experience in the IT industry (12 years in Gartner).

Read the report

Source: Gartner “Vendor Panorama for Retail Execution, and Monitoring in Consumer Goods, ” prepared by Dale Hagemeyer, Research VP in Gartner, September, 2013.  Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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