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Why call ‘POI Asseco’ an innovator in Retail Execution for the FMCG industry?

Why call ‘POI Asseco’ an innovator in Retail Execution for the FMCG industry?

When summarizing the last year we are proud to have received very high rankings in both the company and the product assessments, in the last report of the Promotion Optimization Institute, “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”. POI described our company as continued innovator in “sell more” capabilities, as well as a visionary and truly global player helping consumer goods manufacturers to execute much more effectively at the store level by means of innovations like Perfect Store, Retail Activity Optimisation (RAO), Motivation and Coaching.

The POI report evaluates 19 mobile Retail Execution vendors and +20 solutions enabling consumer goods manufacturers to enhance their competitive advantages. Whilst analyzing Retail Execution solutions, POI considered factors like geographic strategy, company and product vision, delivery flexibility, as well as “sell more” capabilities that help consumer goods mobile users to be more effective.

Meet the 2 key factors differentiating Asseco as an innovator for the FMCG industry according to POI:

  1. Strong focus on innovation. We offer consumer goods companies a set of “sell-more” functionalities allowing them to sell better and sell more. Our leading-edge Retail Execution technology helps to create optimal conditions in retail stores and move the in-store situation towards excellence. It empowers the activity impact of the mobile sales force. It improves the mobile sales force’s engagement and finally, and allows you to conduct regular coaching sessions during on-site store visits and grow your sales representatives skills. It is worth adding that our solutions have been awarded with the prestigious POI Best-in-Class distinctions for their excellent sell-more capabilities in Retail Activity Optimisation, Coaching and Gamification.
  2. Very strong roadmap and demonstrated ability to deliver against it. Our roadmap consists of a set of additional innovative solutions and concepts, as well as reflects our development plans for the Mobile Touch sales platform for the coming years.

Asseco as a global innovator

We are proud to be recommended by the Promotion Optimization Institute to those consumer goods companies which appreciate exceptionally user-friendly Retail Execution solutions, and which seek innovations to sell more. It confirms that the decisions we take and the strategies we lead are right.

Dr. Andreas Enders VP International Sales and Implementations

About the author and POI

Dale Hagemeyer is the author of the “Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017”. He leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception.

The Promotion Optimization Institute (POI) brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

Read the entire POI report! Read more about our solutions for Retail Execution in FMCG!


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