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Wishing to navigate growth in FMCG? Let’s discuss it during the POI summit!

Wishing to navigate growth in FMCG? Let’s discuss it during the POI summit!

The next POI European Promotion Optimization Summit "Collaborate Globally and Execute Locally" will take place in Rotterdam, the Netherlands on May 14th-16th, 2019. This year’s edition of this prestigious event entitled “Successfully Navigating Growth in the New CPG and Retail World” will be devoted to many dimensions of Retail Execution processes in FMCG. We are very pleased to invite you to meet and talk to us during the summit.

We will be delighted to share our Best Practice Know How. Let’s discuss about innovative Omnichannel approaches for the FMCG industry, bringing your offline brick and mortar sales processes together with digital cooperation with your business partners and retailers. Consequently, sell better and sell more. If you want to pre-arrange a meeting, contact us directly at

About the summit

The Promotion Optimization Institute organizes the POI European Summit every year. The event is intended for leading consumer goods manufacturers, retailers and distributors interested in sales improvements. The upcoming edition will focus on for example, Retail Execution enabled by Al, Machine Learning, Advanced Analytics, eCommerce, sales planning or mobile strategies for FMCG. The summit will be an opportunity for manufacturers to exchange experiences, for business networking, to gain significant knowledge on how to boost sales even more.

POI for consumer goods

The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

The organization also grants the POI Best-in-Class distinctions every year – for the most innovative Retail Execution solutions supporting consumer goods sales processes. Additionally, POI evaluates the global providers annually, assessing both the company and its mobile solutions.

What POI says about us

Based on this, we are proud to announce the renewal of the POI Best-in-Class awards for our Retail Execution innovations, like excellent UX (user experience), Retail Activity Optimisation, Coaching and Gamification. More than that, POI has included our company into an exclusive group of global mobile SFA providers, who stand out because of the sell-more capabilities and innovativeness.

Learn more about the Retail Execution solutions by Asseco!


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