Mobile Touch SFA software will improve sales performance of Wrigley’s field sales force by providing cutting edge functionality such as Retail Activity Optimisation (RAO).
It will allow its Sales Reps not only to take action that fits with their daily routines, but also to suggest the next course of action to help immediate or future sales.
The solution will be integrated with many external source of data used by Wrigley to enable its mobile employees to quickly process and analyse huge amounts of varied information. Consequently, it will help them to take the right decisions and choose effective sales strategies at the points of sales, in response to the current situation in the retail stores.
Asseco Mobile Touch RAO enables market leaders to optimize field-based activities. It is the first tool beyond prototype capabilities according to newest Gartner report “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” (March 2015).
Mobile Touch RAO
Wrigley is a leading worldwide FMCG producer offering a wide range of confectionary, including gum, mints, hard and chewy candies, and lollipops. Wrigley's owns world-famous brands, such as Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as Skittles®, Starburst®, Altoids® and Life Savers®.
Mobile Touch will enable us to improve sales performance, push the boundaries and win the market by boosting sales and reducing costs-to-serve. With such an innovative tool our Sales Reps will work more effectively and they will be able to achieve the best outcome based on the current and past sales data analysis.
Daniel Branchadell Capability Senior Manager at Wrigley