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SFA platform for FMCG

Mobile Touch by Asseco is a leading-edge SFA platform designed to effectively and efficiently support consumer goods sales processes. It helps to plan, execute and manage field sales, as well as to pursue sales objectives and extra sales tasks. The platform meets both traditional and latest functional needs leveraging global FMCG sales strategies. Sign up for our monthly Impulse!

Mobile Touch by Asseco: sell better and sell more in FMCG


Mobile Touch by Asseco supports retail execution processes carried out by FMCG manufacturers in areas like pre-sales, merchandising and van sales. It provides plenty of solutions and tools in order to empower sales capabilities of our consumer goods customers and enable their sales growth at the points of sales every day. Our sales force automation platform supports the processes that involve field sales representatives, merchandisers, sales controllers, customer service, sales managers and many other sales related individuals in the FMCG industry.


Retail Execution processes supported by our SFA solution



Route planning and in-store execution

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Sales management and monitoring

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Merchandising and shelf management

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Retail Activity Optimisation (RAO)

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Motivation and Gamification

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Coaching/growing sales force's skills

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Technology enablers for FMCG




Mobile Touch by Asseco is empowered by
the latest technological breakthroughs

Mobile Touch by Asseco supports plenty of FMCG
sales processes.They can be even more effective
and efficient when adding leading-edge technology
enablers like Artificial Intelligence, Image Recognition,
Augmented Reality and Smart Presentation. This helps
our platform users receive actionable insights, automate
shelf auditing, use in-store virtual visualizations and
prepare very attractive selling stories for retailers.

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FMCG Omnichannel Platform by Asseco

Mobile Touch by Asseco is a part of the FMCG
Omnichannel Platform

The platform meets all GTM models of the consumer
goods industry and supports many sales processes
which may be executed in both off-line and digital
channels. It consists of a set of comprehensive solutions including: SFA Fundamentals, SFA Next Generation,
Mobile Customer Portals, e-Commerce B2B & B2C,
Data Integration, Data Intelligence.


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Contact Us

If you want to take advantage of the benefits offered by the Mobile Touch SFA 2.0 platform, please submit your contact details and we'll get back to you as soon as possible.

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