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Sales solutions for retail execution in FMCG

Sales solutions for retail execution in FMCG

Mobile Touch SFA 2.0 offers basic features across all aspects of Sales Force Automation and Retail Execution. It also promotes innovative SFA Game Changers enabling the users to sell more - these include RAO, Perfect Store, Motivation, Coaching, Smart Presentation and many others. Our mobile software can be configured to the clients’ needs as well as the requirements of the markets they operate in. Sign up for our monthly Impulse!

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

SFA Fundamentals

Mobile Touch SFA Fundamentals offers the FMCG industry base functionality, enabling the initial step towards a successful Retail Execution strategy. The solution empowers your sales force to plan and execute sell-in and sell-out activities at retail level to better leverage sales opportunities. It allows your sales representatives to fully focus on their objectives, as well as assisting them in communicating, planning or presenting. Mobile Touch SFA Fundamentals also has a big impact on the day-to-day sales operations of the company's sales executives. This fundamental Retail Execution solution contributes to achieving a significant competitive advantage and results in increased sales.

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Perfect Store

Mobile Touch Perfect Store by Asseco helps you to create and maintain the best sales conditions at the Point of Sales. It improves availability and visibility. It also allows real-time in-store excellence auditing, reflecting your Perfect Store standards. With Mobile Touch Perfect Store, you will notice a significant sales increase in a short time.

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Mobile Touch Retail Activity Optimisation is another extremely effective sell-more capability for the FMCG industry. The solution allows your sales force to better identify sales opportunities in Retail Execution and react in response to the current situation at the POS. It prompts the users to reach the right customers that are at risk of failing or those who have potential to grow - at the right time and at reduced costs. Mobile Touch Retail Activity Optimisation also suggests to your sales representatives the most effective actions in response to the current priorities in Retail Execution while executing a store visit. The solution allows consumer goods companies to invest in the stores with the highest expected return on investment, while decreasing their cost-to-serve at the same time.

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Mobile Touch Motivation helps consumer goods manufacturers to improve the engagement of their sales force and increase their enthusiasm whilst performing their day-to-day activities. The solution consists of a set of solutions to create fine-grained targets, compensation schemes and gamification what helps you make your Retail Execution processes more effective and exciting. Mobile Touch Motivation enables to define goals for mobile sales representatives and track their achievements. It also helps to plan employee objectives and link them to compelling incentives, such as bonuses or competitions, as well as use gamification tools in order to motivate employees to hit their targets. More than that, it makes your mobile staff constantly aware of the results of their work in real-time.

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Mobile Touch Coaching enables consumer goods manufacturers to constantly grow their sales force in areas like selling techniques, personal skills and product knowledge. The solution supports you in planning, conducting and monitoring the coaching process, as well as allows you to run regular coaching sessions during joint store visits. Mobile Touch Coaching also gives you access to the results of past sessions allowing you a more precise analysis and planning of further actions. It recommends areas which require further development for each sales representative, including recommended timelines. Therefore, it is a critical Retail Execution solution designed to grow FMCG sales representatives.

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Our SFA platform - Mobile Touch by Asseco, includes the latest sell-more enablers like Artificial Intelligence, Image Recognition, Augmented Reality and Smart Presentation. They help our FMCG customers to better understand and more effectively influence their customers at the points of sales.

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Retail Execution technology by Asseco
for the FMCG industry

We have been developing mobile retail execution technology for over 20 years. Focusing on the consumer goods
industry, we have been working with over 250 FMCG companies from more than 50 markets globally.
Our solutions support the most significant retail execution initiatives taken by our customers to improve
and optimise their in-store operations. More than that, we take our users' retail execution to the next level.

Sell efficiently: Retail Execution Fundamentals Consumer goods manufacturers can leverage our fundamental retail execution solutions to have a big impact on their sales force's day-to-day operations. The standard features of the Mobile Touch sales platform are designed to help them plan all the activities related to managing and closing sales. They allow them to improve their sales representatives' performance and productivity, as well as increase effectiveness in their daily routines.

Sell more: Retail Execution Enablers We also offer the FMCG industry groundbreaking innovations for retail execution excellence. These aim to increase sales and optimize cost-to-serve. As such, they have a meaningful impact on business, revenues and market shares, or even the entire sales strategies of the manufactures. With a set of such innovative solutions like Perfect Store, RAO, Motivation, Coeaching and Smart Presentation, consumer goods manufactures can build an integrated retail execution mobile platform driving their sales dramatically.

Our Mobile Touch Retail Execution sell-more solutions support the sales force in reaching the right customers at the right time, in the right order, with the right offer, as well as with the right sales tools and sales skills. They are designed and continousle improved to empower the mobile staff to mage the right decisions, execute proper in-store activities, follow the right KPIs, collect the right information, audit retail outlets in the right way, collaborate better with the customers and finally sell more.

Contact Us

If you want to take advantage of the benefits offered by the Mobile Touch SFA 2.0 platform, please submit your contact details and we'll get back to you as soon as possible.

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