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Sales solutions for retail execution in FMCG

SFA Fundamentals

Mobile Touch SFA Fundamentals offers rich functionality across all aspects of Sales Force Automation and Retail Execution. The solution contributes in achieving a significant competitive advantage and leads to increased sales. It also has a big impact on the day-to-day sales operations of the company's sales executives. Sign up for our monthly Impulse!    

Mobile Touch SFA Fundamentals - outstanding Sales Force Automation fundamental features designed to expedite sales activities in the field


Mobile Touch SFA Fundamentals helps consumer goods companies to empower their sales force to plan and execute sell-in and sell-out activities at retail level both efficiently and effectively. It allows sales representatives to fully focus on their objectives. It assists them in planning, presenting and selling. Our SFA system helps to execute sales better.


AssecoBS - SFA - ask Our SFA Fundamentals solution helps to answer questions like:


  • Which stores should I visit and when?
  • What tasks should I complete in specific stores: order, merchandising, shelf data capturing, etc.?
  • What products/promotions should I offer in specific stores?
  • Which of the distributors should I forward my collected order to?
  • What is the level of ordered products at the distributor’s warehouse?
  • What is the relationship history with the shop?
  • What is my product presence like in the store?
  • What is my second placement presence like in the store?
  • What POSM should I distribute to a specific store?
  • What are my sales targets?

Sales Planning

A set of tools to help sales executives plan all the activities related to managing and closing sales.


Activity planning

Activity planning enables short-term and long-term activity planning. The solution displays activity priority levels (including colour coded activity tags) as well as a broad range of categories, such as: call, phone, email, etc.



Account management and segmentation

Account management and segmentation is a set of features to help structure the accounts of the retail customers managed by external systems as well as those fully managed in our Sales Force Automation software.




Contact management functions

Contact management functions enable sales representatives to easily manage the customer contacts.



Lead distribution and prospect management

Lead distribution and prospect management allows you to manage leads according to their priority level, segment category or status.



In-store execution

Our SFA software supports the execution of in-store activities which directly or indirectly influence achieving the sales targets.



Sales documents

Sales documents management allows you to configure multiple types of sales documents processed between different business partners. Purchase orders, return orders or invoices are the most common, but our Sales Force Automation software Mobile Touch can include many more.



Smart Presentation

Thanks to Mobile Touch Smart Presentation your sales representatives can present your product catalogue more comprehensively and visualize your selling stories more compellingly in front of the customer. Therefore, your mobile staff can maintain more consultative relationships with their clients and as a consequence sell more.

With Mobile Touch Smart Presentation, you can show your product offers in a more compelling way to retailers and tell an “interesting story” about your offers, showing e.g. product added value, ingredients, production processes, comparison with the competition, serving suggestions, marketing movies, advertisements, etc.

Our SFA software enables your sales force to easily navigate into the assortment/listing related to that customer and take the order right away from this presentation layer. Mobile Touch will consider all the conditions, discounts, promotional actions, etc. for the given customer.



In-store monitoring

In-store monitoring can leverage the possibilities offered by creating questionnaires regarding KPIs like availability, facings, shelf share, etc.



Image Recognition

Image Recognition by Asseco empowers store audits by automating the shelf data collecting process during the visit. This allows you to eliminate and/or complement manual auditing, save time and get the best quality in-store data.

Image Recognition by Asseco service enables your sales representatives to take photos of the POS while performing in-store audits. It transforms the pictures automatically into in-store excellence KPIs. In some use cases Image Recognition can also be combined with classical manual auditing.

Such a hybrid approach to in-store standards evaluation process helps you to eliminate some shortcomings like internet connection failure, category specific recognition limitations, etc.



Augmented Reality

Augmented Reality allows you to create an interactive virtual in-store experience for your customers.

Augmented Reality leverages the combination of 3D models and on-site picture taking to create a “real-life” visualization. It helps you to visualise e.g. SKU or promotion installations within the specific POS conditions. It enables your sales representatives to present the suggested proposition in a more persuasive way in front of the customer and achieve their goals much easier.




Contracts enables set up and monitoring of contracts.





Promotion allows you to provide your sales executives with all the tools they need to present promotions and take orders accordingly.



Cost control and budgeting

Cost control and budgeting is crucial to prevent excessive costs incurred by your sales force.




Inventory helps by ensuring that freebies, samples or POS materials find their way to the customers where they are needed most.



Multimedia support

Multimedia support provides access to your database of audio-visual materials.

Multimedia - Retail execution - SFA - Mobile Touch



Fixed assets

Fixed assets enables sales representatives to control the circulation of fixed assets.




Sales Performance and Sales Effectiveness

A set of tools used to define goals, measure achievements, motivate and support the sales staff in their efforts.



KPIs measures

KPI measures give sales representatives instant visibility on core aspects of their periodical achievements.




Audit calls

Audit calls provide field managers with an option to review the details of individual calls and record any discrepancies between the results recorded by a sales executive and the in-store situation observed during the audit call.




Knowledge management

Knowledge management provides easy access to your multimedia files. It supports the efficient transfer of knowledge within your sales force.


Knowledge management - Sales Performance - Sales Effectiveness Management -  SFA - Mobile Touch



Territory management

Territory management helps in building the organizational structure of your sales force and allocating resources to particular sales channels.


Territory management - Sales Performance - Sales Effectiveness Management -  SFA - Mobile Touch

POI Best-in-Class award for Mobile Touch by Asseco



The Mobile Touch sales platform received exclusive POI Best-in-Class award
for its exceptional and leading-edge User Interface (UX). It was described
in the recent POI report “2019 Vendor Panorama for Retail Execution
and Monitoring in Consumer Goods” as a tool enabling to increase adoption,
usability, and engagement.

The solution will enable you to:

AssecoBS - SFA - Advantages_1

Plan and execute sales on modern mobile devices, enabling your sales reps to have easy, secure and quick access to sales information anywhere and  anytime.

AssecoBS - SFA - Advantages_2

Use a set of tools to define goals and KPIs, measure achievements, coach, motivate, and support your field forces in their efforts for the best possible results.

AssecoBS - SFA - Advantages_3

Support your mobile employees in the execution of in-store activities which directly or indirectly influence the achievement of sales targets.

AssecoBS - SFA - Advantages_4

Reach new markets by handling more customers at the same time and by the same number of available resources.

AssecoBS - SFA - Advantages_5

Help your field forces plan all the activities needed to follow up and close sales opportunities as efficiently as never before.

AssecoBS - SFA - Advantages_6

Gain market share and maximize awareness at the point of purchase.

Next generation eco-system of retail execution
solutions for the FMCG industry

Mobile Touch SFA 2.0 is designed for enterprises which operate through extensive mobile sales force. Providing easy, secure and quick access to the information from any place and at any time, our retail execution software increases the efficiency of the everyday activities of every sales representative and allows the management real-time monitoring of their sales objectives. The platform offers FMCG producers rich basic functionality across all aspects of sales force automation and retail execution (SFA Fundamentals) as well as provides innovative sales support systems to help mobile personnel reach the next level (SFA Game Changers). Everything in one package and efficient as never before!

SFA Fundamentals inquiry

Łukasz Potrzyszcz

Łukasz Potrzyszcz

Director International Implementation Department

T: +48 603 803 015

Andreas Enders

Andreas Enders

VP International Sales & Implementations

T: +48 603 301 004

We will process your personal data as a consequence of the completion of the form. Information about the purpose for which we process your personal data and what rights you have in relation to its processing by us can be found in the Information clause.

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